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Web Monitoring and Analysis #msmbc10 Michelle Chmielewski Community Manager @Synthesio @MiChmski

Synthesio at Monitoring Social Media Bootcamp, London, 2010

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Synthesio's presentation from Monitoring Social Media Bootcamp, London, 31st March 2010. Synthesio offers multi-language monitoring for global companies.

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Page 1: Synthesio at Monitoring Social Media Bootcamp, London, 2010

Web Monitoring and Analysis #msmbc10

Michelle ChmielewskiCommunity Manager

@Synthesio@MiChmski

Page 2: Synthesio at Monitoring Social Media Bootcamp, London, 2010

Monitoring is all about the numbers, right?

Page 3: Synthesio at Monitoring Social Media Bootcamp, London, 2010

I’m 24

Page 4: Synthesio at Monitoring Social Media Bootcamp, London, 2010

I’m 24 The average age of Synthesio employees is 29

Page 5: Synthesio at Monitoring Social Media Bootcamp, London, 2010

I’m 243

70

0

The average age of Synthesio employees is 29

Page 6: Synthesio at Monitoring Social Media Bootcamp, London, 2010

I’m 243

70

0 15

The average age of Synthesio employees is 29

Page 7: Synthesio at Monitoring Social Media Bootcamp, London, 2010

I’m 243

70

0 15

00

The average age of Synthesio employees is 29

Page 8: Synthesio at Monitoring Social Media Bootcamp, London, 2010

Maybe not…

Page 9: Synthesio at Monitoring Social Media Bootcamp, London, 2010

You need to LISTEN to what people are saying first

Page 10: Synthesio at Monitoring Social Media Bootcamp, London, 2010

But not necessarily all of it

Page 11: Synthesio at Monitoring Social Media Bootcamp, London, 2010

Marketing can’t be controlled by a dashboard…

Page 12: Synthesio at Monitoring Social Media Bootcamp, London, 2010

Social media (monitoring) is about people

Page 13: Synthesio at Monitoring Social Media Bootcamp, London, 2010

Maybe a little too much, sometimes

#captainamericasays

Page 14: Synthesio at Monitoring Social Media Bootcamp, London, 2010

in the countries & languages you want

Listen to who’s talking about

you

Page 15: Synthesio at Monitoring Social Media Bootcamp, London, 2010

Be precise

Page 16: Synthesio at Monitoring Social Media Bootcamp, London, 2010

Monitoring dashboards are no more than tools

Page 17: Synthesio at Monitoring Social Media Bootcamp, London, 2010

Human analysis is what makes the difference

Page 18: Synthesio at Monitoring Social Media Bootcamp, London, 2010

Humans can detect nuances that automation can’t

Page 19: Synthesio at Monitoring Social Media Bootcamp, London, 2010

Make social media monitoring fit your needs

Page 20: Synthesio at Monitoring Social Media Bootcamp, London, 2010

Customize your dashboard, widgets, alerts, and reports

Page 21: Synthesio at Monitoring Social Media Bootcamp, London, 2010

Everyone is different

So are you

Page 22: Synthesio at Monitoring Social Media Bootcamp, London, 2010

We can help

Page 23: Synthesio at Monitoring Social Media Bootcamp, London, 2010

We would love to

to what you have to say