Education and Social Media -
Case Study
International School of London - 2014
The ISL Group of Schools provides a
dynamic and balanced curriculum, based
on reputable and highly recognized
international curricula like the
International Baccalaureate programs
and the International Primary Curriculum
and offering around twenty languages
Results at School Level
Results for Students
Results for Faculty and Staff
Results for Alumni
Results For Parents
Digital and Social Media Strategy
Content Strategy
Business Workflow Processes
For Social Media
Integrated Digital Campaigns
Competitive Analysis
Communication Sessions
Review and Support
Social Media Policy
Social Media Tools
Augmenting Digital Literacy
capabilities
Who
Who
The ISL Group of Schools provides a
dynamic and balanced curriculum,
based on reputable and highly
recognized international curricula like
the International Baccalaureate
programs and the International Primary
Curriculum and offering around twenty
languages to students from Early
Childhood to Grade 12.
Result
Results at School Level
• Safeguarded reputation of the school
• Engaging directly with stakeholders:
students, faculty, staff, parents, alumni,…
• Assisting in filling in student places
• Provide members of the ISL community
with guidance for using Social Media to
communicate about school related
matters
Results at School Level
• Clarified the relationship between
existing policies and uses of Social
Media
• Integration of internal procedures for
bullying with cases of cyber-bullying
• Implementing a school-wide Social
Media Policy that integrates with existing
school policies
Results at School Level
• Raised awareness regarding school,
messages of the school, activities,
teaching methodologies,…
• Nurturing and growing online community
of school across London, Surrey, Doha
Results for Students
• Confidentiality of students is maintained
• Updated with school activities and events
• Contribute content to Social Media
channels
• Social Media activity complements the
digital activities that the school has been
investing in
Results for Faculty and Staff
• Updated on latest trends in Digital
and Social Media for the education
sector
• Professional profiles on LinkedIn for
select personnel
Results for Alumni
• Created a digital environment to stay
in touch
• Tied graduating class with past
classes
• Alignment with the Social Media
policy for communication with
students post graduation
Results for Parents
• Engaged parents online and offline
regarding school activities, concerns,
and child well-being
• Raised awareness regarding school
policies and procedures followed
across Digital and Social Media
• Regularly communicated school
messages and methodologies
How
Digital and Social Media Strategy
Devising and implementing a strategy that
encompasses communication via web, mobile,
and social media and involves the different
stakeholders: students, parents, faculty & staff,
alumni,...
Content Strategy
Content generation tactics and frequency
based on Content Category Type, Content
Objective, and Content Channel. Moreover,
content is optimized based on content
performance.
Business Workflow ProcessesFor Social Media
Introduce and optimize Social Media workflows
for handling requests via Facebook, Twitter, and
other Social Networks, flow of content
generation, and internal plan of action for Crisis
Management.
Integrated Digital Campaigns
Devising and implementing a strategy that
encompasses communication via web, mobile,
and social media and involves the different
stakeholders:
students, parents, faculty & staff, alumni,...
Competitive Analysis
Industry insight and competitive intelligence
analysis on activity of other institutions in the
industry with their associated activity across
web, mobile, and social.
Communication Sessions
Communication Sessions with faculty, staff,
parents, and students.
Review and Support
Review and support of Social Media
activity
Social Media Policy
Provide members of the ISL community with
guidelines for using Social Media to
communicate about school related matters.
Social Media Tools
Implementation and integration of the latest
Social Media tools across different
business functions.
Augmenting Digital Literacy capabilities
Extensive sessions with members of faculty,
staff, students, parents, and management
regarding the latest Digital and Social Media
trends and what the school is implementing.
Methodology
Methodology
The International School of London worked closely
with different members of faculty, staff,
management, IT, students, heads of schools, and
parents over a course of a year to forge digital
policies and practices that reflect the school’s
identity, culture, and long term growth plans.
Moreover, ISL worked closely with Digital and
Social Media Strategist Ayman Itani
(aymanitani.com) who provided insight and
experience in areas of Digital Strategy and
Social Media implementation.
Methodology
The extended effort of all involved parties has
established a strong foundation for nurturing
the Digital and Social Media ambitions of the
school as this dynamic medium evolves.
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