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The fact that content was declared king on the web, and then serially dethroned and reinstated at regular intervals, represents its poor treatment within the marketing mix. What needs to change?iCrossing's social media & content consultants, along with clients and collaborators, share lessons from their work and thoughts about what is coming next for content strategy. Panel chaired by Antony Mayfield, Senior Social Media Consultant.
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SOCIAL MEDIA WEEK LONDON : : 2011
ICROSSING
What next for content?
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Content at the centre of online marketing
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Brands compete in attention markets
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The Heath-Robinson School of digital strategy
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Content should be represented throughout the planning process
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From research...http://goo.gl/TifxW
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Content is the organising principle of brand marketing online http://goo.gl/n8PsT
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For some brands it should be the only thing they do online.
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On-site|off-siteBuild|CreationCreating|Curating
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EDITORIALMindsetProcesses Distribution
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THANK YOU
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Email: [email protected]: +44 (0)1273 827 700Website: www.icrossing.co.ukBlog: http://connect.icrossing.co.ukTwitter: @icrossing_uk
http://goo.gl/m31Hc
