Welcome to the Webinar New Media Best Practices: Telling Stories with Images and Video With Covered California and Diabetes Hands Foundation We will begin shortly…
Image: coveredca.com
Today you’ll be hearing from…
Lisa Peterson New Media Educa3on Specialist
CHL/CALPACT
Dana Howard Deputy Director of Communica3ons
Covered California
Mike Lawson Head of Experience
Diabetes Hands Founda3on
Agenda • Review of session objectives • Housekeeping • Dana Howard ~ Covered California • Mike Lawson~ Diabetes Hands Foundation • Wrap-up
Objectives • Understand how images and video can be
used to show program impact • Examples of how they’re used as crea;ve
and affordable health promo;on tools • Learn the value of selec;ng different types
of each to achieve organiza;onal goals
How to Participate • Please mute your phone by entering *6
• Enter questions or comments in the chat box and we’ll address them during Q & A after each speaker
• Stay tuned for links to the slides, recording and resources -shared with all participants after the event
Tweet the event!
Use #calpactNM14
Covered California
Dana Howard Deputy Director of Communica3ons
Covered California
Covered California New Media
www.CoveredCA.com
• Consumer friendly
• 33,855,039 visits from Oct. 1, 2013 - May 31, 2014
• 358 million page views
• Info available in 13 languages
• Application online
• Robust FAQ’s
CoveredCA website
CoveredCA Spanish website • Spanish
language content mirrors English website
• 809,000 visits from Oct. 1, 2013 - May 31, 2014
• Application
online
• Spanish Shop & Compare Tool
CoveredCA on Facebook • Posts appeal
to wide demographic
• Pertinent info on health plans, enrollment, and Essential Health Benefits
• Help finding in-person assistance
• Updates on enrollment deadlines
View Video: I’m In
OF XX 12
https://www.youtube.com/watch?v=RmQw-Y96YNE
CoveredCA on Facebook • Helpful
information on where to enroll & what to bring
• CoveredCA reps respond to individual questions
• 186K likes
CoveredCA on Spanish Facebook • Posts
address issues or concerns specific to the Latino community
• CoveredCA rep responds in Spanish to individual questions
• 41,109 likes
PLAY VIDEO: Tengo un plan
OF XX 15
https://www.youtube.com/watch?v=Vods8IgL0UM
CoveredCA on Twitter • Tweets
include breaking news, links to latest news releases, enrollment info
• Live tweeting during board meetings
• 37.5 K following
• CoveredCA rep answers individual tweets
CoveredCA on Spanish Twitter • Tweets
include CoveredCA community events, where to find help, and how to use coverage
• 5,587 followers
• CoveredCA rep responds to individual questions
CoveredCA on Google+ • Google+
posts mirror CoveredCA Facebook posts to maximize reach across all social channels
• Best platform to build SEO (Search Engine Optimization)
CoveredCA on YouTube • 52 videos on
CoveredCA channel
• More than 3 million views
• Videos in English and Spanish
• 1,167 subscribers
• Videos include help enrolling and success stories
Play Video: Philip’s Story
OF XX 20
https://www.youtube.com/watch?v=V8oHZFB55-E&list=PLCFmr5cEGdHDs5q2K-HVLgkd8QKGE4b_5
CoveredCA on Instagram • Appeals to
millennials
• Photos offer health and lifestyle tips
• Instagram is growing more rapidly than Facebook and Twitter
• Advantage: All posts appear in feeds of every follower
Q & A for Dana • Send a ques3on or comment using the chat box func3on
• Click “raise hand” buLon to be taken off mute and ask a ques3on verbally
Dana Howard Deputy Director of Communica3ons
Covered California
Diabetes Hands Foundation
Mike Lawson Head of Experience
Diabetes Hands Founda3on
2012 Big Blue Test Campaign Video
hLp://www.youtube.com/watch?v=6epfEty3qqs
Play Video: World Diabetes Day
https://www.youtube.com/watch?v=OS_9qIlRXqw
hLp://www.youtube.com/watch?v=jMW_BrATufE
Q & A for Mike • Send a ques3on or comment using the chat box func3on
• Click “raise hand” buLon to be taken off mute and ask a ques3on verbally
Mike Lawson
Head of Experience Diabetes Hands Founda3on
What action step will you take after the webinar? • What do you think you can do in the next month to
further your goals with using images and video? • Let us know ~ we’d love to check back with you and hear how
it’s going! • We appreciate your feedback!
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