Donor Database Functional Overview

Telling your StoryMarketing Strategies!

Sue Goldsen, DGE, D-6400

2016 ROTARY INTERNATIONAL CONVENTIONWe are the premier worldwide service organizationDo clubs in your district/area have a public image planDo you have Public Image person on your district or club YE committees

SO WHY IS TELLING OUR STORY SO IMPORTANT?

ROTARY YOUTH EXCHANGE OUR BEST KEPT SECRET!

Rotary Youth Exchange offers students Exposure to different cultures. Rotary Youth Exchange ranks as one of the most powerful ways to promote international understanding and peace. The Rotary Youth Exchange program provides thousands of young students with the opportunity to meet people from other countries and to experience new cultures, planting the seeds for a lifetime of international understanding.

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TELL THE ROTARY YOUTH EXCHANGE STORY

3 AUDIENCES TO TRY TO REACHRotarians and their clubsPotential Outbound StudentsPotential Host families

MOST EFFECTIVE STRATEGIES TO REACH ROTARIANSFoster club participation and then Gain Enthusiastic support

How? Train and develop RotariansDevelop and leverage a Public Relations Plan

This will help fuel the fire of Rotary Youth Exchange!

IMPORTANT THING TO REMEMBER TODAY

THINK NEW IT WILL BE OKAY!

SO HOW DO YOU REACH THIS GROUP?

MOST EFFECTIVE WAYS TO REACH POTENTIAL OUTBOUNDSSo how do we reach Young people today:

FacebookInstagramLinkedInTwitter Videos

RECRUITING OUTBOUNDS VIDEO

RECRUITING OUTBOUND VIDEO STUDENTS TELLING THEIR STORY

MOST EFFECTIVE WAYS TO REACH POTENTIAL HOST FAMILIESNetworkStay in TouchGet HelpCommunicateUtilize Local Media

The most effective ways to reach people is by Telling your Rotary StorySo once you have a marketing plan and you know who you need to targetHow do you tell your Rotary Story?People love to hear storieswhat are the important components of a story?

Telling Your StorYThe key to story-telling is understanding that values inspire action through emotion.

OUR LIVES CHANGED FOREVER FOR THE BETTER

Family Forever!

Tell the Rotary Youth Exchange StoryTogether we can change the world, and grow Rotary Youth Exchange!

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This presentation and others from throughout the convention are available through the convention mobile app and on SlideShare at www.SlideShare.net/Rotary_International.