Big5 | 29.9.2010

Big5 | 29.9.2010

STEERING GROUP 3

PREVIOUS WEEKPREVIOUS WEEK Metropolia marketing Metropolia marketing Business ideasBusiness ideas The ApplicationThe Application PriorisationPriorisation Scheduling the meeting with 24 OnlineScheduling the meeting with 24 Online Questions to 24 OnlineQuestions to 24 Online Our ways to share documentsOur ways to share documents Our Business Plan in briefOur Business Plan in brief UX’s on Power pointUX’s on Power point

METROPOLIA MARKETINGMETROPOLIA MARKETING We created a paper enquiry for Metropolia students We created a paper enquiry for Metropolia students Tested it around in the classTested it around in the class Purpose was to go around the campus and gather at Purpose was to go around the campus and gather at

least 50 answers for analysisleast 50 answers for analysis At least we would have had something to show for our At least we would have had something to show for our

client!client!

BUSINESS IDEASBUSINESS IDEAS ““The more friends, the lower the price!” The more friends, the lower the price!” Idea is to get people to try it out, and then set static Idea is to get people to try it out, and then set static

numbers after which the price will go down for every numbers after which the price will go down for every registered customerregistered customer 100 users = 7,99 e/month100 users = 7,99 e/month 500 users = 7,50 e/month500 users = 7,50 e/month etc.etc.

Percentage-based or something?Percentage-based or something? WOULD HAVE NEEDED FEEDBACK FROM THE WOULD HAVE NEEDED FEEDBACK FROM THE

CLIENT!CLIENT!

APPLICATION IDEASAPPLICATION IDEAS Service site that provides a calculator for lowest Service site that provides a calculator for lowest

price as well as customer satisfaction enquiryprice as well as customer satisfaction enquiry Also adding the real time chat for the customer Also adding the real time chat for the customer

support – to be specified!support – to be specified! Will help people to realize how the “more is less!” Will help people to realize how the “more is less!”

way of thinking worksway of thinking works A new idea: Some kind of questionnaire and by A new idea: Some kind of questionnaire and by

doing it people get known what is 24Online and if doing it people get known what is 24Online and if they do it good they get some gift or somethingthey do it good they get some gift or something

Tarjolla nyt!

• 2M

• Alk. 8,25€/kk*2 Mbit / 512 kbit liittymät: Sopimuskauden ensimmäiset 12 kk avausmaksun (99€) hinnalla, ja toisena vuonna kk-hinta 13,90€.

GoBroHintalaskuriHintalaskuri

IdeaIdea

HyödytHyödyt

AsiakkailleAsiakkaille

24online Facebookissa

24online

24online TwitterissäChat

Käyttäjien tuki/”asiakaspalvelu”

FAQ


IdeaIdea

HyödytHyödyt 2M

6M

10M

Nopeus

1M

Hinta

25 €/kk

Käyttö

Verkkopankki

Facebook

E-mail

Uutiset,sää

Pelit

Kuvien jako

Hintalaskuri

Online

24/7

Virkaaikana

Asiakaspalvelu

Puhelin

Laske Laske

Liittymä tarjousLaskurimme mukaan parhaiten sinulle sopiva liittymä:

Laajakaista 2M alk. 8,25€/kk


IdeaIdea

HyödytHyödyt

TilaukseenTilaukseen HinnatHinnat

PRIORISATIONPRIORISATION 1) Get together with 24 Online asap1) Get together with 24 Online asap 2) Metropolia marketing concept2) Metropolia marketing concept 3) Communication channels thought throughly3) Communication channels thought throughly 4) Developing the first proto with Hammerkit4) Developing the first proto with Hammerkit 5) Analysing the customer enquiries (numbers & 5) Analysing the customer enquiries (numbers &

figures)figures) 6) Different channels, pricing etc6) Different channels, pricing etc..

BIG(5) wakeup!BIG(5) wakeup! Who's the customer?Who's the customer?

24 Online, RunToShop24 Online, RunToShop Who's giving the grades?Who's giving the grades? What are the financial limits, extras etc we can play What are the financial limits, extras etc we can play

with? with? How does the other things relate to our project?How does the other things relate to our project?

ATTACK PLAN!ATTACK PLAN! Client: Client: 24 Online24 Online Grades: Grades: Run2ShopRun2Shop Financing: Financing: 24 Online once we see them24 Online once we see them Focus on marketing things, doing business plans & Focus on marketing things, doing business plans &

scenarios etc. for 24 Online perspective – although scenarios etc. for 24 Online perspective – although they have their own plans they have their own plans

The Big(5) goal is to get Metropolia students as 24 The Big(5) goal is to get Metropolia students as 24 Online referrers and customersOnline referrers and customers

Questions to 24 OnlineQuestions to 24 OnlineHow did 24 Online get the first customers?

Now: 2,000 customers/month - how?How does customer service work?

How's the pricing model at the moment?Possible price reductions?

Would it be possible to give some price reductions if campaing for Metropolia students was created?!!?!?

Network marketing. Opinion? What kind of advantages can we give if for example some user gets few new users? Can we

even give any??For example: get three(or 30 or 100) new customers-> get one month for free or free starting

feeGeneral questions: 24 Onlinen myynti, markkinointi, tavoitteet, oheistoiminta, 'brändi', jotain

muuta?Application features, challenges, hopes?

Deal with RunToShop ?How does broadband providing work? Any costs? How low we can go with the price?

Facebook pages. Any wishes? Opinnions? What can we or can't do?Onko 24onlinella toiveita nettisivujen ulkoasusta, mahdollisia valmiita grafiikoita mitä voisi

käyttää?

SLOGANSSLOGANS 24 Online-game – Jack Bauer or broadband dealer?24 Online-game – Jack Bauer or broadband dealer? ““More is less, less is more!”More is less, less is more!” Suomalaisuuden puolesta !Suomalaisuuden puolesta ! Aina päällä !Aina päällä !

PROTOTYPEPROTOTYPE http://vellu.at.hammerkit.com/gobrohttp://vellu.at.hammerkit.com/gobro First time ever used HammerkitFirst time ever used Hammerkit Need pictures, logos, colors and styles from the client Need pictures, logos, colors and styles from the client

(or can we do our own?)(or can we do our own?)

OUR WAYS TO SHARE OUR WAYS TO SHARE DOCUMENTSDOCUMENTS

DropBoxDropBox Facebook: Group sideFacebook: Group side Wiki.MetropoliaWiki.Metropolia

BUSINESS PLANBUSINESS PLAN The Mission:The Mission:

Create more customers and give more visibility to 24 Online

The Vision: The Vision: Group: We want to be an efficient marketing teamGroup: We want to be an efficient marketing team Project: The marketing tool is going to be functionalProject: The marketing tool is going to be functional Key actions:Key actions:

Customer oriented approachCustomer oriented approach Working together as a team as much as possibleWorking together as a team as much as possible Motivated in sales and marketingMotivated in sales and marketing

BUSINESS PLANBUSINESS PLAN

- Our earning logic:Our earning logic:

Broadband customers will pay a good start price Broadband customers will pay a good start price for the broadband contractfor the broadband contract

We get Customers We get Customers They pay the start price They pay the start price Monthly bills from customersMonthly bills from customers

BUSINESS PLANBUSINESS PLAN- Business Environment:Business Environment:

- Markets:Markets:- Broad band providers in Finland: Focusing on Helsinki Broad band providers in Finland: Focusing on Helsinki

metropolitan areametropolitan area- Size:Size:

- Finland, almost every household has Finland, almost every household has - In the year of 2012 everyone has (?)In the year of 2012 everyone has (?)

- Trends: Prices go down and the broadband speeds get fasterTrends: Prices go down and the broadband speeds get faster- Product/Service concept in one sentenceProduct/Service concept in one sentence

Cost-effective broad band providerCost-effective broad band provider- CompetitionCompetition

- Straight: Welho, SaunalahtiStraight: Welho, Saunalahti- Indirect: mobile broadbands Indirect: mobile broadbands


Milestones:Milestones:

1ST MS: Market Analyses done1ST MS: Market Analyses done

2ND MS: PROTYPE READY AND FIRST 2ND MS: PROTYPE READY AND FIRST WAVE OF MARKETINGWAVE OF MARKETING

3RD MS: FINAL PRODCUT AND SECOND WAVE OF 3RD MS: FINAL PRODCUT AND SECOND WAVE OF MARKETINGMARKETING


RISKSRISKS not enough cost efficientnot enough cost efficient still unknownstill unknown Old technologyOld technology the start cost can scare the start cost can scare

customercustomer The speed is quite low The speed is quite low

to sell todayto sell today

ACTIONSACTIONS By using network By using network

marketing, the cost will marketing, the cost will be lowerbe lower

Updating the cablesUpdating the cables Making research about Making research about

students’ using the students’ using the internet accesses and internet accesses and be more selfbe more self

USER PERSONA 1USER PERSONA 1 Single student household: LindaSingle student household: Linda Goals: To get an internet access with a low priceGoals: To get an internet access with a low price Motivations: If parents are ready to pay the starting fee, Motivations: If parents are ready to pay the starting fee,

the mounthly cost is very low.the mounthly cost is very low. Pain point: Her monthly incoms aren't stablePain point: Her monthly incoms aren't stable Design imperativesDesign imperatives Being able to use that broadband in that area where she Being able to use that broadband in that area where she

lives, becoming a customer has to be done easily, (?????)lives, becoming a customer has to be done easily, (?????) "I need an easy internet access for doing homework and "I need an easy internet access for doing homework and

chatting in Facebook"chatting in Facebook"

STUDENT’S USER STORY STUDENT’S USER STORY 11

Where heard about:Where heard about: Spotted an add at her school about Spotted an add at her school about new very cheap broadband in Helsinki area.new very cheap broadband in Helsinki area. Dod:Dod:

there are good advertisement at Facebook etc.there are good advertisement at Facebook etc. there are some 24 Online -stands at school and there are some 24 Online -stands at school and

also some advertemes on the walls for examplealso some advertemes on the walls for example Getting started:Getting started: After seeing the add Linda checked 24 After seeing the add Linda checked 24

Online web pages and desided to call their customer Online web pages and desided to call their customer service. Linda ordered the 24 Online campaing service. Linda ordered the 24 Online campaing connectionconnection DoD:DoD:

there are clear and nice web pages about 24 Online there are clear and nice web pages about 24 Online and their serviceand their service

there is somebody to answer to the phonethere is somebody to answer to the phone

STUDENT’S USER STORY STUDENT’S USER STORY 11

Installation:Installation: Linda got the connection working three days after Linda got the connection working three days after making the order. making the order. Dod:Dod:

the instructions are easy to get if neededthe instructions are easy to get if needed Usage:Usage: After the connection got up and running Linda has After the connection got up and running Linda has

been very satisfied with her internet. The bill makes her smile been very satisfied with her internet. The bill makes her smile every time because it's so cheap! :)every time because it's so cheap! :) Dod:Dod:

there is some customer help deks avaible if neededthere is some customer help deks avaible if needed bills are in timebills are in time

General feedback:General feedback: Linda has been specially happy with the Linda has been specially happy with the fast and easy to reach customer services. The speed of her fast and easy to reach customer services. The speed of her connection has satisfied her needs.connection has satisfied her needs. Dod:Dod:

Some place to give feedbackSome place to give feedback

USER PERSONA 2USER PERSONA 2 NameName: John (and Jane) : John (and Jane) ProfessionProfession: Train driver : Train driver "I have to work my ass off to be able to cover all the bills we have. "I have to work my ass off to be able to cover all the bills we have.

However, Internet is a must these days!"However, Internet is a must these days!" Relevant demographicsRelevant demographics: Other small households, i.e. couples that : Other small households, i.e. couples that

have just moved in together, singles at all ages, households with tiny have just moved in together, singles at all ages, households with tiny budgets budgets

GoalsGoals: To have more money to be used for every-day life : To have more money to be used for every-day life MotivationsMotivations: "If I get it cheaper from somewhere else, I'll take it!" : "If I get it cheaper from somewhere else, I'll take it!" Pain pointsPain points: Can't afford to very much cause of tight budget. Also : Can't afford to very much cause of tight budget. Also

cannot pay more than currently. cannot pay more than currently. Anything elseAnything else: In his household, John and his family are using the : In his household, John and his family are using the

Internet for paying the bills, reading news, sharing photos with other Internet for paying the bills, reading news, sharing photos with other families. Internet is used as a tool to get things done (e.g. paying the families. Internet is used as a tool to get things done (e.g. paying the bills). It has to work, and just be always there when needed. bills). It has to work, and just be always there when needed.

USER PERSONA 3USER PERSONA 3 NameName Pentti Pentti

A role or job title:A role or job title: alone living grand father alone living grand father GoalsGoals: To get an internet access because his son wants : To get an internet access because his son wants

him to have thathim to have that MotivationsMotivations: Nobody cant live without internet access. : Nobody cant live without internet access.

It's time to get that. It is finnish.It's time to get that. It is finnish. Pain point: Pain point: What is 24 Online? What is 24 Online?

Can I count for that ? I know Elisa or Sonera.Can I count for that ? I know Elisa or Sonera. Design imperatives: Design imperatives: It is easy to use.It is easy to use. User story: User story: " My son tell me that is time to me get an " My son tell me that is time to me get an

internet access too, like mobile phone couple years ago. "internet access too, like mobile phone couple years ago. "

PROGRESS REPORTPROGRESS REPORT• The questinnaire is done and waiting for sharing• Scheduling the meeting with 24 Online • Business plan have been done ( Power point slides)• Business ideas has been listed, • One application proto type has been started

Risks: • Sharing the questionnaire doesn’t

go well• No killer business ideas• Scheduling• Motivation problems (sometimes)

Contingency plan: • Let’s make it so sure that it

works• Sit down together on saturday

with glass of wine and think the business ideas again

• Do as much taks etc at school as it's possible

• Let's put all our power on this ! Next steps:•Share the questionnaires •Develop the app •Continue the marketing and strategy plan•Enjoy the beautiful autumn !

Documents

Big5 | 29.9.2010