Audience research conclusions.

What is your gender? 70% of my responses are from women so I need to take into consideration that my answers may be biased towards a female audience.

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30

GenderMale Female

Age?

• My answers are from a range of ages this is split 50/50 between over and under 30’s therefore I have an even number of responses and will widen my target audience as people over 30 may want to read an indie music magazine.

2525

Age

Under 30's Over 30's

What colours do you associate with punk music?According to my audience the colours most commonly associated with punk music are black, pink and purple. This shows that these colours are most attractive to my target audience and therefore I will use these for colour scheme on my music magazine.

What 3 words would you associate with punk music?There was a selection of many different word that were associated with punk rock music. These all gave me idea for the title of my magazine. I would like to call my magazine chaos.

Who is your favourite singer?

The artists named were not punk rock artists. This means I will have to change the genre of my magazine to an indie music magazine. This will include artists such as Halsey and Hozier. By changing the genre of my magazine it will appeal to a wider target audience.

Who is your favourite band?

The most common band was The 1975. I will include them on my front cover as I know this will appeal to my target audience.

How often do you buy music magazines?

Almost 80% of people said they buy music magazine every now and then, i will keep my magazine as published monthly as not as many people buy a magazine each week.

How often people buy music magazines.

Weekly Monthly Every now and then

How often do you attend gigs?

56% of people said they only attend gigs less than once a month, therefore i will still include a gig guide in my magazine as this means that almost half attend gigs more regularly therefore this feature may be helpful and appealing to them. Although it will be included it will not be the most important feature in my magazine.

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Sales

Once a month Twice a month Less than once a month

How much would you pay for a music magazine?

Most people said that they would only pay £2 for a music magazine therefore i will lower the price of my magazine from £2.50 to £2.

£2.00

£2.50

£3.00

£3.50

£4.00

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Do you download music or buy CDs?

The majority of people both download and buy CD’s therefore my magazine will include offers for both CD shops and thing like Itunes and Spotify.

Downlaod Music

CD

Both

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What do you think is most important in a music magazine?

I will include all the features that I listed as they all have importance in a music magazine but I will focus on interviews as most people said they were most important.

Images

Text

Gig guide

Interviews

Other

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