Why Apple ???

Why Apple ???

Developing knowledge workers Developing knowledge-based

products/servicesMaximizing enterprise

intellectual capitalTransforming knowledge into

shareholders’ value

Why Apple is a Learning Organization?

Steve Jobs

Vision for change the world

Apple Culture

Encourage to apply intelligence & imagination

Employees’ Choice, Best Place to Work

Flexible & Adaptative organization

Apple’s Learning Cycle

• Allow employees to voice out their opinion

• What need s to be done & what is wrong?

• iTunes -Integrates staff to spend more time in other firms to understand how it work

• iPhone.-Collect information “ what consumers want “

Generate

Integrate

Interpret

Action

Apple’s Learning Cycle

Plan

Implement

Reflect

Why Apple was forced to change ?

Customers Need Innovation

User-Friendly Systems

Long-term Competition

Inconsistency & Incapability of management

How Apple was successful?

Peter M. Senge’s research on Apple

Apple used Senge’s five discipline to examine its organizational learning success

Peter M. Senge’s Five Discipline

Systems Thinking

Personal Mastery

Mental Models

Building Shared Vision

Team Learning

1) Systems Thinking

A way to understand the whole systems/problems

People, rules (structures)Processes that determine the advancement of

organization

2) Personal Mastery

Self-Development

Personal Vision

Personal Purpose

Holding Creative Tension

Principles of foundation

Willingness to learn

Adapt to new concept

Faster than competitors

3) Mental Models

Telling

Selling

Testing

Consulting

co-creating

4) Building Shared Vision

5) Team Learning

Alignment & development

team's capacity

Dialogue & Discussion

Brilliant &

Talented

People

Evaluation of Apple’s Learning Organization

Defeat its main competitor IBM

User friendly products

Great relationship with its customers

Good leadership & Management

Quality Control & Measurement

Strategies -Help to implement learning organization

• Good Advertising attracts large number of customers

Effective Marketing

• Planning, Training and Development, Motivation, & Reward

Human Resource

Management

Steve’s Learning

• Learned from every single mistake

• Transformed Apple in to a learning Organization

• Term “not reinventing the wheel” completely understood by Apple

Apple’s Market Share

THANK YOU

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