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Group Members :VanitaThem MaryTebbyGibril Sophia
APPLE INC PRESENTATION
AGENDA
Case
summary
In-dept
Analysis
Apple Today
Suggestion
APPLE’S FOUNDERS
Steve Jobs1955 - 2011
Steve Wozniak
Apple I - 1976Apple II - 1978
FROM BEGINNING…
Mancintosh - 1984
Jobs’s resign - 1985
1976 - 1985
… TO THE STRUGGLE1985 - 1996
By 1990: Apple was the most profitable PC company in the world
Mid of 1990s:Declined sales and profit
Powerbook -1991
http://en.wikipedia.org/wiki/PowerBook_100http://en.wikipedia.org/wiki/Wintel
NEW BEGINNING FROM STEVE JOBS’S RETURN
1997: Apple joined Microsoft to release new versions of Microsoft Office for the Macintosh 1998: Introduced iMac and gained profit
2001: iPod - icon of the Digital Age
2003: iTunes desktop software and iTunes Music Store were introduced
iPod
iPhone
Jan 2007: Apple Inc.June 2007: iPhone – Invention of the year2008: App Store
iPad
Netbook killerDrive new consumer behavior
In-Depth Analysis of Inc.
VISION AND MISSIONVISION - “Man is the creator of change in this world.
As such he should be above systems and structures, and not subordinate to them.” MISSION - “Apple is committed to bringing the best
personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.”
Value Creation Process
Focus On Education
eMac
Adding Value
iMac
Lifestyle Strategy
Digital Hub
Music Strategy (iTunes)
Video Strategy (iMovie)
Internet Strategy (iTools)
Convergence
Apple I,II,III Mac
Products competitors
PC IBM, Dell, Acer, HP, Lenovo
iPod series Samsung , SanDisk , Creative, Microsoft Zune, Napster
Amazon.com, NapsteriPhone series Samsung, Google, Motorola
iPad Amazon’s kindle, Dell, HP, Samsung
Operating system
Microsoft windows, Android OS, Linux
Major Competitors
Americas43%
Europe28%
Japan6%
Asia pacific22%
Sales
Geographic Revenue Breakdown 2011
Americas38%
Europe25%
Japan8%
Asia pacific29%
Sales
Geographic Revenue Breakdown 2012
Vertical integra
tion
Making markets
vs. addressing markets
The Cool
Factor
Entering markets
after they’ve
developed
Differentiated
business models
Strategy
Substitutes
New Entrants
Customer
Existing rivalry in the industry- HighHighly competitive
marketPrice features based
competitionOnline music source
availableSmall stylish MP3 players available
Threat of new entrants-Low
capital intensive industry
Market power is needed
Lower net margin
Bargaining power of buyers
Moderate to high
High elasticity of demand Peer to peer file sharing is
possible
Big dealers can pressurise to reduce costSubstitute products & services
Moderate – Alternatives are available
Bargaining power of the suppliers
Low- Large no. of suppliers
High substitutability
Forward integration is difficult
Supplier
Five Forces Analysis
Strengths Weaknesses Well recognized ,product
differentiation unique design, easy to use products
4th largest player in the global mobile phone market
Strong brand image, Brand stability ,High brand loyalty
Robust financial performance
Focused R&D driving innovation Holds 5% market share in mobile phone market
18.5% market share of global smartphone market
Complete hardware/software package
Patent infringement lawsuit may affect financial condition and operating results
-January 2010, Nokia filed law suit for patent infringement with US ITC
Product recalls, defects may harm reputation and as significant warranty and other expenses
- 2010, antennae problems in iPhone 4- replacements free of charge
SWOT ANALYSIS
Opportunities Threats Strong growth in smartphone and tablet
markets to boost Apple’s revenues
Robust outlook for mobile advertising market provides growth opportunity
Shipment of smartphones expected to be 850 million by the end of 2013
iPhone business continues to increases
Strongest player in mobile apps market (350,000 apps)
Mobile advertising market is forecast to reach approximately $25 billion by 2015
Increasing demand of online music and other like cloud based services.
Rising popularity of Google Android may affect its market share
- 350,000 Android smartphones are activated daily, 150,000 iPhone activated daily
- Steve Job’s was innovative and a visionary for Apple. His death may affect further developments in Apple
Very reliant on specific suppliers and component providers
Intense competition Highly dependent on
consumer purchases
SWOT ANALYSIS
Apple Inc Apple Inc Today
Apple Inc (as of September 2011)
*60,400 permanent full-time employees *2,900 temporary full-time employees
*364 retail stores in thirteen countriese.g 33 UK , 22 Canada etc
1 Infinite Loop Cupertino, California 95014United States of America Read more:
http://en.wikipedia.org/wiki/Apple_Inc.
Steve launched iCloud – June 2011
http://www.youtube.com/watch?v=DCjeSNomXrU
With iCloud users can store photos, apps, doc, calendars and access songs on iTunes without having them to store in the phone’s memory.
You can create amazing documents and presentations on your iPhone, iPad, and iPod touch. And now with iCloud, you can keep your work up to date across all your iOS devices. You don’t have to save your work or transfer any files. And it’s free with iOS 5.
http://www.apple.com/iphone/icloud/
On October 4, 2011, Apple announced the iPhone 4S
Price$199 16GB$299 32GB$399 64GB
http://www.apple.com/iphone/compare-iphones/http://www.apple.com/iphone/
Recent Acquisitions
On 20th December 2011, acquired Anobit for $390 million
August 1, 2011, Apple acquired C3 Technologies US$267
February 23, 2012, acquired Chomp for US$50 million
Recent Acquisitions (con’t)C3 Technologies
• A 3D mapping company
• Based in Sweden, new name “Apple Sputnik division”
• 3 employees of C3 have joined Apple Inc
• CEO – Mattias Astrom
• CFO – Kjell Cedestrand
• PM – Ludrig Emgard
Anobit• Israeli manufacturer of
flash memory founded in 2006
• Hq -Herzliya, Israel• Anobit provides flash
storage solutions for enterprise and mobile markets, based on its proprietary MSP (‘Memory Signal Processing’) technology.
• Its solutions are designed to improve the speed, endurance and performance of flash storage systems while driving down the cost.
• Apple relies on the company’s solutions for the iPhone, iPad and MacBook Air product lines to boost memory perforamnce
Chomp• is a search engine
that finds the app you want
• Founded in 2009 • Hq- San Francisco,
USA• Apple has acquired
Chomp, a search engine designed to find and discover apps for iPhone, iPad and Android.
2012 - iBooks
On January 19, 2012, Apple's Phil Schiller introduced iBooks Textbooks for iOS and iBook Author for Mac OS X in New York
iBook Author iBooks Textbook
The 3rd generation iPad was announced on March 16, 2012With the Retina Display feature, text, photos, videos are rich in detail, color more vibrant44% better color saturation than the iPad 2Lighter battery that iPad2 reducing the weight of tablet5mp isight camera with advanced opticsUltrafast 4G LTE – connects to fast data networks around the world
The new iPad
http://www.apple.com/ipad/
Suggestion:
+ -
Apple should change its Ego-Centric Personality now!
Apple Supply Chain IssueApple's supplier draw controversies in China
Apple Crisis ManagementEX: in 2010 July, Wrong price tagging event
"Apple takes working conditions very, very seriously. …We care about every worker. …No one in our industry is doing more to improve working conditions than Apple."—Tim Cook, CEO, Apple
Sweatshop (Labor Problem)
Wrong price tagging
F ! Apple
tempers
my order!!!!
Environmental pollution
Apple’s supplier
polluting map
Lake Southern Prince(南太子湖 )
Wailing from the residents
Labor problem doesn’t belong to Apple exclusively, why do people act so dramatically against us?
:
Apple has the influence, economically and otherwise. So we anticipate much more from you.
First Step: Put out the fire in China
: We didn’t shirk from the responsibilities which belong to the supplier in the first place.
Carefully clarify the responsibilities and win supports from more people.
1 . What do you think of Apple’s strategy?
2. What would you do next if you were responsible for Apple?
3. What lessons can other companies learn from Apple’s strategies over the years?