Apple Final Ppt

7/30/2019 Apple Final Ppt

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DESIGN THINKINGAND INNOVATIONAT

APPLE

Group Members

Sameer Mirani (12DM143)

Sanjukta Sen(12DM144)

Sai Pawan(12DM139)

Shreya Srivastava(12DM153)

Sonam Srivastava(12DM1 )

Umang goel(12DM179)


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DREAMOFEVERYCOMPANY

Revolutionise industries

Most valuable company

Innovation

Attention to detail

Customer value creation


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INTRODUCTION

March 2012-$600 share price

Market capitalisation $500 billion , annual sales

exceeding $100 billion

Worth three times the industrial giant GE and exceeded

value of Sony Corporation by a factor of 25

By 2012- had changed computer, music, mobile andretail industries

Success- desire to develop insanely great products


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UNIQUENESS OF APPLE

Ventured into new businesses-competition

No to conventional working style

Never afraid of experimenting out of it core markets

It built retail stores when competitors were moving to

direct sales and distribution models

Consistency of innovation


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Design thinking is notabout magicits about generating

practical & value-creating ideas and translating them into realmarket applications that drive growth


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DESIGN THINKING

In mid-1970 no concept of PC

Computers were seen as data processing devices

Steve Jobs goal- to design a computer that support and

foster the individual work

See- how it benefits and want that benefit for themselves

Potential customer to fall in love with the products


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USE

Cordell Ratzlaff noted :

We did the design first. We thought of what people want and need and howwould they interact with their computers.

Design target- worked with engineering to reach it.

A lot of creativity and ingenuity at the design side.

Apple products highly interactive .

Smallest of details are taken care of - design sensibility - Simplicity is theultimate sophistication

Apple products are known for what they dont contain.

When smallest detail is scrutinized, it is possible to discover what can be

lived withoutand what can be developed elsewhere design sense.


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BEYOND FASHION

Apples ability to tap into the zeitgeist a sense ofwhat is popular, fashionable, trendy at the moment.

There is more to coolness than fashion.

The appearance of Apples products is thus theresult of painstaking attention to detail

Apples vision of simplicity no compromisebetween simplicity of use and functionality.


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INNOVATION, PRODUCT DEVELOPMENT

STRATEGYAND EXECUTIONInnovation, product development and execution have been deeply intertwinedwith Apples history and Steve Jobs influence on it.

Apples first personal computer, the hugely successful Apple II, premiered in

1978 and Apple in 1980 had a hugely successful IPO.

In 1984, Apple brought out the Macintosh and through the years developed

several models of Mac which resulted in huge profitability for the firm.


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However Apple faced massive competition from IBM clones

and underwent a decline in its sales and profit.

In 1985, after an internal power struggle Jobs left Apple andwent on to co-found Pixar Studios and NeXT.

From 1985-1997 Apple was run by John Sculley, MichaelSpindler and Gilbert Amelio. However the firm rapidly lost itsmarket share to Microsoft and Intel during this period.

During 1995, a decision was made to start licensing the Mac OSand Macintosh ROMs to 3rd party manufacturers who startedproducing Macintosh clones.

This was done in order to achieve deeper market penetrationand extra revenue for the company. This decision lead to Apple

having a 20% market share till 1997.


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The companys creative technology development processes

became traditional during this period.

Furthermore, Apple had created too many similar models thatconfused potential buyers with essentially the same computerbeing sold under a number of different names.

Steve Jobs returned to Apple in 1997 following the company'spurchase of NeXT. He stopped the licensing programme,reduced the product lines and launched the website, Apple

Store, for direct sales.

The sophisticated marketing, design and development wasrevived and Apple brought out the successful iMac in 1998which announced the companys new emphasis on design and

aesthetics of its products.


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From 2001-2006 , Apple introduced a number of designs of different products

successfully such as iPod, iMac, MacBook and launched the iPhone in 2007.

In 2006, Apple started producing Intel-based Mactinosh computers. This

transition was made possible due to Apples chief operating officer, Tim Cook who

played a key role in the firms razor-sharp production and supply-chain success.

Another revolutionary innovation by Steve Jobs, the iPad tablet was launched in

2010.


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PLATFORM STRATEGYA platform strategy is basically a broad range of products

designed based on a common core technology or design.Apples computers, iPhone and iPad all use the OS X operatingsystem.

Apple benefited by the common platform due to a more efficientproduct development process and reduction in costs. Also its

derivative products make use of existing design elements in theplatform.

Similarly the customer gains the benefit of increased quality andreliability of a product and repeat customers have an ease of

use because of commonality of elements.


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ITERATIVE CUSTOMER INVOLVEMENT

Apple insisted on integrating customers experience into

its design and development process.

A really good question is What do people expect?

The more user testing a piece of software has, thesmoother it can become Bill Atkinson, Apple Graphics

Application, MacPaint


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BEAUTIFUL PRODUCTS

The original iPod was not discontinued, but soldalongside the new one and continued to flourish.


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The importance of design is a motivation tocontinued innovation, rather than a static approachthat assumes single conclusion.

A close attention to new materials andmanufacturing processes can offer newopportunities for product innovation.


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IAMCHIEF INNOVATOR

JOBS/APPLE

JOBS Design Sense


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BOLD BUSINESS EXPERIMENTATION

Decision to move

into retail (2001).

Dell Bricks to Clicks

Who would becoming to apple store

And for what reason ?

But apple generated

foot traffic.


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Against conventional wisdom

never responded to what is going on in the world

world celebrates open platforms, collaboration, third

party developers but Apple ? Constant learning and adaptation

making progress by eliminating things

Trasformation in iPod,iPhone and iMac


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CONSTANT LEARNING ANDADAPTATION

Constant Progress by eliminating things but later theproducts evolve and things missing are included again.

Commercial rationale was making products which Rest

of Us could use

Motive wasnt to eliminate functionality or removing

features but making it elegant and simple


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EXAMPLES

iPod One material and product in the beginningbut another product with wide array of colours inanother version.

iMac In 1998, came in multiple colors and in onedetermined shape but evolved over the years andbecame a machine in White with vastly varied

configurations

iPhone Now has a developer platform and

countless dedicated applications iTunes Store : Digital Rights agreement that

animated it has been discontinued.


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Embraced the platform of their enemy depicted inthe 1984 Super Bowl Ad

The Development of OS X based on NeXTArchitecture and which ultimately accommodatedPC and Windows compatibility.

Resulted in $150mn investment from Microsoft.


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APPLE THE FUTURE

Apple post Steve Jobs ??

Role of Tim Cook

Current position of Apple


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Documents

Apple Final Ppt