OGCDP CommissionAnnual Leaders Conference - Kolkata ‘15

customer flows

EXPA

W H Y

Our organizational

stand -

Leadership development

Becoming truly customer centric

Our competitors

push

EP’s Journey

Our New CF

• Higher importance to marketing of opportunities• Virtual Tests and Shortlisting, Interview doesn't have to take

place on both sides• Need for faster customers response, otherwise applications are

withdrawn after 15 days• Re-allocation of EPs within project• Job Description and Working Hours checking• Materials set by MC sent out automatically to EP upon match• Dates updated upon match

• Opportunities Transparency• EP can easily go through the process• Better Promises and Expectations• Better offering of value• Matchability recommending suitable TNs to EPs• Standards (LEAD, Preparation, Expectations Setting) Alignment

and tracking• Insurance Upload• EP & EP Manager approve match

ICXOGX

ACTIVITIES KPIs

outgoing

Gcdp• STRANGER: Market Analysis, Brand Positioning, Sub-brands definition

according to your entity partnerships and market focus• VISITOR: Optimize website, clear conversion flow, attract everyone to sign-

up.• LEAD: Promote the specific opportunities, as anyone can see them! Strong

synergy with oGCDP Operations to understand TN’s value proposition.• MATCHED: Collect expectations (first chapter of storytelling!), agree on

communications framework and reporting milestones• REALIZED: Showcase Interns’ story in your Global Citizen materials. Focus

on the Leadership Development Model elements and inbound content (culture, learnings – easy-to-share content)

• COMPLETED: Use NPS to adjust your product packaging, start marketing new opportunities!

• PROMOTER: Engage the EP in events and with media, upsell (TLP? GIP?), capitalize on re-integrated EP for leads generation through referrals.

•

#website visitorstime spent on website

# sign-ups# applications

NPS Score# stories collected from

EPCONVERSION METRICS Sign-ups / Visits

Applications / Sign-upsTime to first application

Sign-ups through referral