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oGCDP Strategic Meeting IGN Output
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IGN S T R A T E G I C M E E T I N G
Welcome to the IGN OGCDP Strategic Output!
In this output you will find the tools & guidelines to achieve as
IGN, the following objectives:
• Talent Capacity
• Strategic Alliances
• EY Partnerships
• Marketing One on One
• Conversion Guidelines
Extras
• Value Proposition for OGCDP
• Working for Fish Peak with CF and GIS implementation
1. Identify which goal you need to fulfill.
2. Prioritize the strategies and pick the most important.
3. Revise the KPI of the chosen strategy.
4. Click to see the full output (including guidelines,
standard sessions & tracking systems for
implementation).
5. Implement the strategy according to timelines. Progress
reports will be expected in IGN MCP Meeting, December
2014, Panama city.
6. If you have questions feel free to contact us for further
explanation.
7. Repeat the process for further strategies.
1. 100 OGCDP RE in every IGN LC for the term
2. 4800 GCDP RE in IGN for Q4
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https://www.youtube.com/watch?v=
vzr1ffJinv8&feature=youtu.be
• Intro for LEAD • Find here what is LEAD for VPs and what topics to consider when working as VP
• Tips on how to lead your team and how to transform your team in performing
• Superhero LCVP
• How can you be a Leader LCVP
• How can you be a manager LCVP
• Guidelines for general work as LCVP
• Superhero MCVP
• How to have a good network management and downscale message in a effective
way
• How to manage your LCPs, LCVPs
• Topics that as MCVP you should be aware of – check list
• Structures
• Find here different suggestions of structures for different clusters
• Guideline for implementation of a project –based structure
• How a project based structure works on a concrete way and how to change your
resources based on this
• Sinergy OGCDP and MKT
• Guidelines for implementation of the OGCDP/ MKT corner on a daily basis
• Find here how to work in a matrix with MKT in projects
Goals: “Better structures, better leaders”
100% implementation Project based structure
7920 RA
4800 RE
•Chose your strategies based on your Tier and biggest needs for your entity
IGN Summit
•Use your National Conferences| Webnairs with LCVPs| Summits with LCVPs| coaching calls to downscale the message
•Use your incentive system and recognitions to make sure your LCs are implementing it
•Track the KPIs from your LCVPs
Entity Educational Cycle
•Follow up of the strategies
•Main KPIs tracking
•Replanning
MCP Summit
• Making Strategic alliances happen • Find here who should focus on this strategy
• Find out the KPIs and Goals you should have for this strategy
• Find out how to the MC should work to deliver this strategy: main
corners and deliverables
• GCPs in the network • Find out the main Good Cases and the results they had
• Find already examples of sales material you can also use
Goals: “To bring value to our products and increase RA through this strategy”
1 new partnership per entity implementing the strategy
4800 EP realized on Q4 in IGN
48 EP NPS
• How to downscale your partnerships to LCs • Find out the why of partnerships
• Main KPIs to track and how LCs can start working with
partnerships
• How to create, follow up and evolve your
partnership • Find out tips on how to create partnerships in IGN
• Find out how to follow up your partnership on daily basis
• Get some examples of tools you can use to track partnerships
• Models of contracts for partnerships
• How to think on a long term partnership
• Good Cases in IGN • Find out good cases in the network that grew through partnerships
• How to create collaboration for oGCDP growth in
IGN • Ideas and tools to find out good cases in the network and things to
do in the region to share growth
Goals: “How to grow your matching rate”
75% MA rate
30 days MA time
48 EP NPS
•Chose your strategies based on your Tier and biggest needs for your entity
IGN Summit
•Use your National Conferences| Webnairs with LCVPs| Summits with LCVPs| coaching calls to downscale the message
•Use your incentive system and recognitions to make sure your LCs are implementing it
•Track the KPIs from your LCVPs
Entity Educational Cycle
•Follow up of the strategies
•Main KPIs tracking
•Replanning
MCP Summit
Goals: “How to increase your leads for fish
peak”
4800 EPs RE in IGN for fish peak
47520 sign ups
Goals: “Why to have oGCDP as focus”
7920 RA
LC/ MC Plan achieved
• Why MKT • Find here why a member should work in marketing
• Find here the real job of a marketing member
• Find here the different responsabilities in OGCDP and MKT
• Guideline of how to promote and attract online and
offline • Find a framework with main deliverables from MKT and KPIs in the
new customer flow
• Find here what are main activities you can do to promote online and
offline to your Eps (before and after GIS)
• Guideline on what are the main activities of a MCVP and LCVP MKT
in the new customer flow
• Front and Back Office MKT • Find out the main responsabilities and KPIs of a front and back office
MKT and connection with OGCDP deliverables
• Value Proposition in oGCDP • Find here what is the value proposition of the Program for your entity,
EP and member in OGCDP
• Value Proposition Sessions • Find out here models of sessions you can run with LCP, LCVPs,
members to help them understand the value proposition of the
Program for different stakeholders
•Chose your strategies based on your Tier and biggest needs for your entity
IGN Summit
•Use your National Conferences| Webnairs with LCVPs| Summits with LCVPs| coaching calls to downscale the message
•Use your incentive system and recognitions to make sure your LCs are implementing it
•Track the KPIs from your LCVPs
Entity Educational Cycle
•Follow up of the strategies
•Main KPIs tracking
•Replanning
MCP Summit
Goals: “To improve our conversion rates”
7920 RA for fish peak
60% conversion rate in IGN
Goals: “How to performe for fish peak while
implementing CF and GIS”
7920 RA
4800 RE
60% conversion rate in IGN
• Making conversion happen • Find here who should focus on this strategy
• Find out the KPIs and Goals you should have for this strategy
• Find out how to the MC should work to deliver this strategy: main
corners and deliverables
• What to know about CF ans GIS for fish peak • Find here the main changes for the Fish Peak with the GIS and CF
• Find out the timeline and main things you should do from now until
the 22nd
• Risk Management and Scenarios for Fish Peak with
GIS Implementation • Find here examples of implementation and what you can do for
implementation of GIS and CF since now
• Find out different scenarios and how to prepare your entity for
problems that may happen in the implementation of GIS for Fish
Peak
• How do I grow for Fish Peak with CF implementation? • Find out how to guarantee your Eps will subscribe online with the OP
and GIS
•Chose your strategies based on your Tier and biggest needs for your entity
IGN Summit
•Use your National Conferences| Webnairs with LCVPs| Summits with LCVPs| coaching calls to downscale the message
•Use your incentive system and recognitions to make sure your LCs are implementing it
•Track the KPIs from your LCVPs
Entity Educational Cycle
•Follow up of the strategies
•Main KPIs tracking
•Replanning
MCP Summit
• Camila Serpa Soares – AI VP OD – [email protected]
• Victoria de Mello – OST IGN – [email protected]
• Moira – MCVP OGCDP Brazil – [email protected]
• Alejandro – MCVP OGCDP Venezuela – [email protected]
• Catalina – MCVP OGCDP Argentina – [email protected]
• Solange – MCVP MKT Peru – [email protected]
• Marcelo – MCVP MKT Chile – [email protected]
• Brian – MCVP MKT Argentina – [email protected]
• Stephany – MCVP OGCDP Peru – [email protected]
• Elsaury – MCVP MKT Colombia – [email protected]
• Margarita – MCVP MKT Colombia – [email protected]
PICTURE HERE
