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An August 2012 presentation to the Grants Collaborative of Tampa Bay on Facebook and Marketing in the non-profit world.
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A Story to Tell:Facebook and Marketing
The Grants Collaborative
Tuesday, August 14, 2011
#whatprofessional
personal
#what
A Story81,375…”going”
6,282… maybe
965,865… invited
Norway, Canada, Italy and Paraguay
Ref: http://on.today.com/Mz7qQ8
Launched in February 2004Social networking/community organizing portalBrand promotion toolResearch toolNetworking tool• Photo/Video Sharing• Email/Instant Messaging
#what
…a Website
Overview
Overview, continued
Sources: ZDnetFacebookKivaBloomberg
As of February 2012, Facebook has more than 845 million active users globally52% of users are age 18-35 (26% split 18-25 + 25-34)
20% of users are age 13-17Revenue of $4.27 billion (2011)
Facts and Figures
#what
#what
#what
#what
EvolutionVia evolving • Demographics• Technologies (Instagram/Skype + Mobile)• Economies (Egypt/Iran)…the very nature of what Facebook offers, does and is to you is evolving.
So what is Facebook going to be?
#what
1. I don’t know (and no one does)
2. What do I think it wants to be? A unified mobile platform for:
Your TV Your Phone
Your email Your mobileoutput(camera,
Twitter, etc.)
Your content
base
…why?
#what
Greater networking
Capacity building
Telling Your Story
#what
Privacy
The Internet never forgets
What to do?• Set appropriate privacy settings• Talk to your children (teachers, talk to students)• Control who can search for you• Block inappropriate users• Use as a teaching moment:
• Online safety• Cyber ethics
#how
The JWB Pinellas FB Page
Your Branding
Creative
Analytics
#how
The JWB Pinellas FB Page
Administrator
Post/Links
Analytics Promotion Opportunities
#how
The JWB Pinellas FB PageAnalytics
#how
The JWB Pinellas FB PageAnalytics
#how
Audience Building
Share/ “Like” Information:
Subscriptions: News / Newsmakers / Information
Groups: Like-minded people
Advertise: Targeted, micro-level, cost-effective.
#how
Guiding Principles for Social Media LeadersBuild a strategy that is social by design.• Facebook should be integrated into your marketing efforts
on the front end, not an afterthought.
Create an authentic brand voice – be straightforward.
Make it interactive – have 2-way conversations about what you do. Seek feedback.
Nurture your relationships -- this is a long-term investment.
Keep learning – utilize analytics.
Source: Facebook
The Grants Collaborativeof
Tampa Bay
#who
Let’s discuss
The Grants Collaborativeof
Tampa Bay
#who
This…
We are the Grants Collaborative of Tampa Bay, composed of local professionals whose primary job responsibilities include grant planning, proposal writing and/or resource development. Over 55 Members include a broad representation from non-profit human service agencies, local government, independent for-profit consultants, schools, colleges and universities, funding sources and those seeking funding. Formed in 1993 as the Pinellas Grants Collaborative…
…or this…
“peer network”
“partnerships”“education/training”“…respond more
effectively…”
Resources // CreativeiStockPhoto
“peer network”
#how
Resources // CreativeiStockPhoto
“partnerships”
#how
Resources // CreativeiStockPhoto
“education/training”
#how
Questions for You
Do we have the time? What are the resources it would take to keep the effort going?
Is my audience already talking about my brand within social media setting? How?
How can I best tell my story?
What are the risks involved?
#how
@JWBPinellas@bkirby816@N_A_P_C
www.JWBPinellas.orgwww.Twitter.com/JWBPinellas
www.Facebook.com/JWBPinellaswww.YouTube.com/JWBPinellas
Questions for me
#Thank You
