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© Glassdoor, Inc. 2016#GDCHAT
Client Story: Facebook
© Glassdoor, Inc. 2016#GDCHAT
Webinar Tips for AttendeesYou can connect to audio using your computer’s microphone and speakers.
Or, you may select “Use Telephone” after joining the Webinar.
All lines will be muted to avoid background noise.
You can ask questions at any time by typing them into the Questions Pane.
© Glassdoor, Inc. 2016#GDCHAT
© Glassdoor, Inc. 2016#GDCHAT
Featured Speakers
Judy PhungGlobal Channels, Partner Manager,
Employment Brand at Facebook linkedin.com/judymphung |
@judyphungjp
Willie HenryCandidate Experience Lead
at Facebooklinkedin.com/willie-henry-74b3475
Daniel CassidyManager of Client Success
at Glassdoorlinkedin.com/in/dcassidy1
© Glassdoor, Inc. 2016#GDCHAT
agendaEmployee Engagement
Employer Branding
Candidate Experience
Analytics
Q&A
© Glassdoor, Inc. 2016#GDCHAT
Employee Engagement
© Glassdoor, Inc. 2016#GDCHAT
• Respond on a monthly basis
• Select handful of reviews
© Glassdoor, Inc. 2016#GDCHAT
Representative of themes in reviews for the month
Balance between current and former employees
Balance across departments and locations • Priority for departments with hiring needs
• Priority for new offices: England and Ireland
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© Glassdoor, Inc. 2016#GDCHAT
Balanced with Pros and Cons
Constructive feedback
Addresses a variety of aspects that job seekers look for
Marked “Helpful”
© Glassdoor, Inc. 2016#GDCHAT
Feedback is Gift
© Glassdoor, Inc. 2016#GDCHAT
Give people the power to share and make the world moreopen and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the
world and to share and express what matters to them.
© Glassdoor, Inc. 2016#GDCHAT
Take feedback back to appropriate teams • E.g.: Candidate experience
Add feedback as a data point to employee experience
• What do they care about?
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© Glassdoor, Inc. 2016#GDCHAT
agendaEmployee Engagement
Employer Branding
Candidate Experience
Analytics
Q&A
© Glassdoor, Inc. 2016#GDCHAT
Components of OurEmployer Brand
© Glassdoor, Inc. 2016#GDCHAT
© Glassdoor, Inc. 2016#GDCHAT
Content that reinforces our story• Internal Blog • Articles in the press
Take note of company updates that perform well• E.g.:
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© Glassdoor, Inc. 2016#GDCHAT
• Take stock of what works and what doesn’t
• Components that matter: • Headline • Thumbnail • Content
© Glassdoor, Inc. 2016#GDCHAT
agendaEmployee Engagement
Employer Branding
Candidate Experience
Analytics
Q&A
© Glassdoor, Inc. 2016#GDCHAT
Candidate Experience
© Glassdoor, Inc. 2016#GDCHAT
Taking a pulse Distribute tangible feedback to key stakeholders
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© Glassdoor, Inc. 2016#GDCHAT
• Respond to a select number of reviews• Positive, neutral and negative
(various candidate outcomes) • Helpful rating
© Glassdoor, Inc. 2016#GDCHAT
Ensure there is a balance across different regions
© Glassdoor, Inc. 2016#GDCHAT
agendaEmployee Engagement
Employer Branding
Candidate Experience
Analytics
Q&A
© Glassdoor, Inc. 2016#GDCHAT
Analytics
© Glassdoor, Inc. 2016#GDCHAT
• Company Rating • CEO Rating • Review Trends • Key Words
© Glassdoor, Inc. 2016#GDCHAT
Share interview trends with Candidate Experience Lead Filter feedback through HR before going out to departments Share positive change with PR (awards, improved rating, etc.)
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© Glassdoor, Inc. 2016#GDCHAT
Taking stock of ratings and trends on your profile pays off:
© Glassdoor, Inc. 2016#GDCHAT
agendaEmployee Engagement
Employer Branding
Candidate Experience
Analytics
Q&A
© Glassdoor, Inc. 2016#GDCHAT
© Glassdoor, Inc. 2016
© Glassdoor, Inc. 2016#GDCHAT