Embed Size (px)
DESCRIPTION
They say a fine wine gets better with age. Thanks to strategic thinking, creativity, and hard work, the same can be said for Lot18’s Facebook advertising efforts. When Lot18, a popular wine ecommerce site, invited us to review their ad program, the momentum they sought was a bit… flat. Armed with the optimized targeting and bidding power of the Nanigans Ad Engine, Lot18 and OrionCKB uncorked a Facebook advertising strategy that delivered complexity and balance, with full-bodied results. The goals? Reduce CPA Boost Total Number of Subscribers Grow Lot18's Market Share The results? Reduced CPA by 58% Brought in a 52% increase in subscribers Boosted leads by 100% What did the client have to say about working with OrionCKB? “The OrionCKB team hit the ground running right from the start. We worked together to strategize, execute and optimize our Facebook efforts to get us to a whole new level. I'm excited to leverage their expertise to grow, expand and address any inevitable ‘growing pains’ along the way.”
Citation preview
Uncorking Facebook A FACEBOOK ADVERTISING SUCCESS STORY
They say a fine wine gets better with age. Thanks to strategic thinking, creativity, and hard work, the same can be said for Lot18’s Facebook advertising efforts. Armed with the optimized targeting and bidding power of the Nanigans Ad Engine, Lot18 and OrionCKB uncorked a Facebook advertising strategy that delivered complexity and balance, with full-bodied results.
$$$Reduce Cost-per-Acquisition
BoostTotal # of Subscribers
Grow Market Share
ORIONCKB
Testhundreds of audiences &
creative combinations
createsegmented custom
audiences
testnew audiences with highest-performing
creative
reinvigorate audiences with new
creative
identifyfatigued audiences
and creative
58%Decreasein cost per acquisition
100%INCREASEin leads
52%increasein subscribers
The Results
When Lot18, a popular wine ecommerce site, invited us to review their ad program, the momentum they sought was a bit… flat.
The Processunlock
new audiences with lookalike affinity
analysis
“The OrionCKB team hit the ground running right from the start. We worked together to strategize, execute and optimize our Facebook efforts to get us to a whole new level. I’m excited to leverage their expertise to grow, expand and address any inevitable ‘growing pains’ along the way.” Greg Laptevsky, Acquisition Marketing Director at Lot18
The Goal
