Marketing�(or storytelling, as you wish)

STORYTELLING�(or marketing, as you wish)

MARKETING IS THE ACT OF TELLING STORIES ABOUT THE THINGS WE MAKE – STORIES THAT SELL AND STORIES THAT SPREAD.

Seth Godin

A HUSBAND NEVER COMES HOME TELLING HIS WIFE HE BOUGHT THE 2ND BEST CAMERA OF THE SHOP

Seth Godin Explains

PEOPLE ALWAYS CHOOSE THE BEST!

In the stated categorie

IT IS NOT ALWAYS IMPORTANT IF THEY ARE RIGHT, IT IS THE STORY THEY BELIEVE

Sadly…

SOMETHING REMARKABLE IS WORTH TALKING ABOUT

THE FUNDAMENTAL PROBLEM OF MOST COMPANIES IS THAT THEY ARE DRIVEN BY MEDIOCRITY.

Bill O’Brien

WHAT CAN MAKE THE DIFFERENCE?

YOU ARE THE STORYTELLER OF YOUR OWN LIFE, AND YOU CAN CREATE YOUR OWN LEGEND. OR NOT.

Isabel Allende

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The best way to learn marketing ...is to do marketing. Do it on the weekends. Volunteer and do it for a non-profit. Fundraise. Run a business online. Market a kid's lemonade stand. When you put your ideas in the world, then, and only then, do you know if they're real. Not expensive, merely frightening.

Effectiveness of stories on a scale of 1-10

4 Others

6 Mine

8 Yours

10 Ours

Most people Most people don't care enough to make a difference. Most people aren't going to buy that new thing you're selling. Most people are afraid to take action. Most people are too self-involved to do the generous work you're hoping for. Most people think they can't afford it. Most people won't talk about it. Most people aren't going to read what you wrote. Fortunately, you're not most people. Neither are your best customers.

Questions we ask before we trust your new idea Who are you? Do I trust you? Am I afraid of it? Will this work for me? Who says it's important? What will my peers think? These are all variations of one complicated thread: how will this process make me feel? that's all we care about,

A true story Of course, that's impossible. There's no such thing as a true story. As soon as you start telling a story, making it relevant and interesting to me, hooking it into my worldviews and generating emotions and memories, it ceases to be true, at least if we define true as the whole truth, every possible fact, non-localized and regardless of culture. Since you're going to tell a story, you might as well get good at it, focus on it and tell it in a way that you're proud of.

WHAT IS YOUR STORY?

Worth it? That's a question you hear a lot. "Was it worth it?" Not certain what either "it" refers to, but generally we're saying, "was the destination worth the journey? Was the effort worth the reward?" The thing about effort is that effort is its own reward if you allow it to be. So the answer can always be "yes" if you let it.