3 Fungsi Bisnis

Kuliah-3-Fungsi Bisnis-Senator Nur Bahagi@

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Business Function


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Business Cycle and Process

BUSINESS CYCLE BUSINESS FUNCTION BUSINESS LEVEL


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Business CycleOpportunity

Feasibility

Engineering Design

Construction

Operation and Maintenance


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BUSINESS FUNCTION

SDMMARKETING PRODUKSI

FINANCE


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Marketing Identification of Need

STP

Deliver product/service to customer

Marketing Mix

Sales Transaction


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Marketing Function Identifikasi Kebutuhan

Jenis Produk/jasa Konsumen Spesifikasi Daya Beli Volume Saluran Distribusi

Penyampaian Produk/jasa Marketing Mix

Product Price Promotion Place

MarketingPlan


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Identifying Customer Needs Gathering Information From

Customers Interview, Focus Group, Customer

Survey, and Customer Complaint Constructing Survey

Instrument Evaluating Customer Needs


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Customer Requirements

Expecters Basic attributes that one would

expect to see in the product

Spokens Specific features that customer

defines the product in terms of these attributes that one would expect to see in the product


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Customer Requirements

Unspokens Specific Features That Customers

Say They Want in the Product.

Exiters Product Features That Make the

Product Unique and Distinguish It From the Competition


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Quality Function Deployment

A Planning and Problem Solving Tool for Translating Customer

Requirements Into the Engineering Characteristics of

Product ( Engineering Parameters)


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5Correlation Matrix

4Engineering Characteristic

6Relationship Matrix

7. Absolute Importance8. Relative Importance

9. Technical Competitive Assessment

10. Technical Difficulty11. Target Value

1CustomerReq’ment

“What?”

2CompetitiveAssessment

3Impor-tance

Rating


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PRODUCTION/OPERATION MENGHASILKAN PRODUK SESUAI

DENGAN PERMINTAAN KONSUMEN

ENGINEERINGMANUFACTURING

PRODUCTION MANAGEMENT


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Manufacturing Function

Marketing Engineering

FabricationProduction

Management


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Produk

Consumer Industrial


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Product Start-up Growth Stable Decline

Volume Low Increasing High DecliningVariety Unique Inc.Standard Emergence High Standard Dom. Design Process Technology Organization Project Small Batch Line flow Line flow Job shop Assembly AssemblyInnovation High Medium Medium LowIntegration Low Medium Medium High

Industry Structure Small Consolidation Few large Survivor competitor and fallout competitor Competitive Flexibility Quality and Price(cost) Price(cost) Priority Flexibility Delivery

Product and ProcessTechnology Life Cycles


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EngineeringDesign Product’s Blue Print

According To Customer’s Demand

Product DesignProcess PlanningProduct Planning

Method Engineering


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Quality ? Fitness for Use

Conform To Specification


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Dimension of Quality for Manufactured Product

Performance Features

Reliability Durability

Serviceability Conformance

Aesthetics Perceived Quality


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Fabrication

Make Product According to the Blue Print From Engineering

Production ControlProcess ControlQuality Control

Facilities Control


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Production ManagementSupport Manufacturing In Order

To Fulfill the Customer’s Demand

Production Planning And Control Inventory Control


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SIKLUS FABRIKASIPemasaran &

PenjualanPerancangan

ProdukPerencanaan

Proses

Pengendalian Persediaan

Perencanaan dan

Pengendalian Produksi

Metoda Kerja, Waktu Standar dan perbaikan Produktivitas

Pembuatan Penerimaan

Pengiriman

Pengiriman

PEMASOK

KONSUMEN

Pengendalian Kualitas

Pengendalian Produksi

Pengendalian Proses

Pengendalian Peralatan


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FINANCEMENGELOLA ALIRAN DANA AGAR

TERJAMIN KETERSEDIAANNYA

FINANCIAL SOURCINGPLANNING AND BUGEDTING

AUDITING AND CONTROLLING


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SDMMENJAMIN KETERSEDIAAN

TENAGA KERJA SESUAI DENGAN KEBUTUHAN

RECRUITMENTTRAINING

PLACEMENTREWARD AND PROMOTION

RETIREMENT


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POSISI PRODUKSI/OPERASI

MARKETING PRODUCTION MARKETING

NEEDS IDENTIFICATION DELIVERY


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BUSINESS LEVELCORPORATE STRATEGY

BUSINESS STRATEGY

FUNCTIONAL STRATEGY

OPERATION MANAGEMENT


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MANAGEMENT LEVEL

CORPORATE/BUSINESS

BUSINESS/FUNCTIONAL

OPERATIONAL


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TIME FRAME

OPERATIONAL FUNCTIONAL BUSINESS CORPORATE


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CORPORATE STRATEGY SCOPE : CORPORATE/ ENTERPRISE OBJECTIVES : GROWTH PERFORMANCE : ROI/RONA/ROE….. FORMULATION :

PENETRATION MARKET DEVELOPMENT PRODUCT DEVELOPMENT DIVERSIFICATION


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ANSOFF STRATEGY

EXISTING NEW

NEW

EXISTING

PENETRATION PROD. DEV

MARKT. DEV DIVERSIVICATION


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BUSINESS STARTEGY SCOPE : SBU OBJECTIVE : COMPETITIVENESS PERFORMANCE : MARKET

SHARE FORMULATION:

COST LEADERSHIP DIFFERENTIATION FOCUS


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Competitive Model

AmongIndustry Substitute

Buyer

New Entrance

Supplier


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Porter’s Business Strategy

Cost Leadership Differentiation Focus

Cost Differentiation


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FUNCTIONAL STRATEGY

SCOPE : BUSINESS FUNCTION OBJECTIVE : COMPETITIVE

PRIORITY PERFORMANCE :

TARGET COST


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OPERATION STRATEGY SCOPE :

PRODUCTION/OPERATION OBJECTIVE : COMPETITIVE PRIORITY PERFORMANCE :

QUALITY COST DELIVERY FLEXIBILITY SAFETY


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CONTOH TUJUAN OPERASIQUALITY

TAHUN INI 5 TAHUN YAD KOMPETITORKepuasan konsumen 75 % 85 % 75 %Persentase scrapdan reject 15 % 5 % 10 %Biaya garansi ( % penjualan) 1 % 0.5 % 1%

COSTCOGM ( % COGS ) 55 % 45 % 50%ITO 41 x 52 x 50 x


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CONTOH TUJUAN OPERASIDELIVERY

TAHUN INI 5 TAHUN YAD KOMPETITOR

Fill Rate 90% 95% 95%Lead Time (minggu ) 3 1 1

FLEXIBILITYWaktu untuk 10 bulan 6 bulan 8

bulanmengenalkan produk baruWaktu perubahan kapasitas 3 bulan 3 bulan 3

bulan


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OPERATION MANAGEMENT SCOPE : PRODUCTION/OPERATION

OBJECTIVE : EFFICIENCY PERFORMANCE:

QUALITY COST DELIVERY FLEXIBILITY


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FAKTOR PRODUKSI MANUASIA MESIN MATERIAL MANAJEMEN MODAL


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KOMPETENSI

TEKNIKALMANAJERIAL . KERJA SAMA . LEADERSHIP . ADAPTIF . CREATIVE

Education

3 Fungsi Bisnis