SEARCH ETHICSAPRIL 18TH 2016

BREAK INTO SMALL GROUPS (4-6 EACH)

CHOOSE A RECORDER

COMPOSE AN EMAIL WITH YOUR GROUP ROSTER & ANSWERS

TO THESE QUESTIONS TO

SCHILLER@WSU.EDU

WHAT ARE THE MAIN ETHICAL

CONSIDERATIONS FOR WEB SEARCH

PROVIDERS?

YOU CAN PHRASE THIS POSITIVELY (SEARCH

PROVIDERS SHOULD …)

OR PHRASE IT NEGATIVELY (SEARCH

PROVIDERS SHOULD NOT)

ARE THERE RULES OR LAWS THAT

SHOULD APPLY TO SEARCH ENGINE

COMPANIES?

EXAMPLE

WHAT DO USERS HAVE A RIGHT TO

KNOW ABOUT HOW SEARCH

ENGINES RANK SITES?

EXAMPLES

• WHAT IS AN AD AND WHAT IS AN ORGANIC SEARCH RESULT?

• ARE SOME RESULTS PAYING FOR RANKING?

• HOW ARE RANKINGS DETERMINED?

DO USERS HAVE THE RIGHT TO

APPEAL RANKING

DECISIONS?

EXAMPLES:

• Europe’s “right to be forgotten” laws

• Google-bombing

• “miserable failure”

• racist photos

• Santorum

• Small businesses vs. major Google clients