In this presentation you will learn how to implement best practices in creating an on-campus event. Decide on which on-campus events should be part of your university recruiting strategy and discover how to attract the students you want to attend your on-campus events. Visit the AfterCollege Employer Blog for more information on University Recruiting - http://employer.aftercollege.com Also sign up for the AfterCollege Free Webinar Series: University Recruiting Essentials - http://employer.aftercollege.com/webinars/
University Recruiting Essentials:
How to Make Your Brand Memorable With On-Campus Events
-Place for students to discover and speak with companies looking to hire them
-Build Brand so that students, know, trust, and aspire to join your company
-Become one of the “elite” recruiting companies - Start early and connect with students
KPMG Campus Recruiting Schedule
-KPMG is one of the “Elite” on-campus recruiting companies
-Start early - stay on-campus year round
-Include on-campus recruiting schedule on company website
-Teach students about:-Company-Industry-What type of work done-What might the students do once in the organization
-Prime way to advertise company culture
Every School Does Things Differently
-Can set up Info Sessions through General Career Center, Department Career Center, Student Groups, and Even Independently
Ex: Michigan University - Department Career Center
Corporate Affiliates Program -Can be good way to influence curriculum, build faculty relationships, get your organization’s brand in front of “right” students, and encourage student participation in on-campus events
-Choose best people from your organization to influence students (Upper Management and Hiring Managers)
Ex: Brown University - Engineering Corporate Affiliates Program
Targeting Information Sessions towards honor society student groups helps you narrow down
your audience to the “Top Students”
-According to the National Association of Colleges and Employers (NACE) Recruiting Survey - Relationships with Faculty is the most effective way to brand your campus program
-Career Fairs are the second most effective
-Connect with faculty who have most contact with students
-Often Grad Assistants and Teaching Assistants communicate most with students
-Great way to get into classrooms for Info Sessions
You Need to Educate Students on Your Industry!
-Students don’t always understand what opportunities could be available at the company - even with a strong consumer brand
-Ex: AT&T: Working for AT&T does not mean one will make or sell phones every day - There are different departments with different functions which students need to be aware of
-Finance, IT, Marketing, Management, Sales and many others are all departments students could start work in
Provide Real Work Examples
-Get Students Excited
-Show them the types of things they might be engaged in at your company
-Interesting New Product?
-New Research being performed?
-Show The Students!
Other Fun Events...
Hackathons are great for student engagement-Employers can sponsor event and have representatives attend
-Include Tech Talks and Info Sessions throughout event
-Find the students you want to engage with your brand
How can I tell if my on-campus recruiting is working?
-Student custom surveys or student focus groups are great ways to measure how students perceive your brand
-AfterCollege Employer Popularity Index - Tracks the number of students who have “followed” your company and can be represented at an individual university level
-If you are interested in learning more about this – contact an AfterCollege representative – or reach out to me ([email protected]) and I will put you in contact with the correct person
AfterCollege specializes in helping employers drive targeted student traffic to their events. Keep that in mind if you do not have an existing pipeline to use to evangelize your event. We have the connections to help you.
AfterCollege Can Help!
-Sign up for Free Employer Webinar Series-Subscribe to Free AfterCollege Employer Blog-Follow Us on Twitter | Facebook | LinkedIn -Visit the AfterCollege LinkedIn University Recruiters Page for more information on University Recruiting