SEARCH ETHICSAPRIL 18TH 2016
BREAK INTO SMALL GROUPS (4-6 EACH)
CHOOSE A RECORDER
COMPOSE AN EMAIL WITH YOUR GROUP ROSTER & ANSWERS
TO THESE QUESTIONS TO
WHAT ARE THE MAIN ETHICAL
CONSIDERATIONS FOR WEB SEARCH
PROVIDERS?
YOU CAN PHRASE THIS POSITIVELY (SEARCH
PROVIDERS SHOULD …)
OR PHRASE IT NEGATIVELY (SEARCH
PROVIDERS SHOULD NOT)
ARE THERE RULES OR LAWS THAT
SHOULD APPLY TO SEARCH ENGINE
COMPANIES?
WHAT DO USERS HAVE A RIGHT TO
KNOW ABOUT HOW SEARCH
ENGINES RANK SITES?
EXAMPLES
• WHAT IS AN AD AND WHAT IS AN ORGANIC SEARCH RESULT?
• ARE SOME RESULTS PAYING FOR RANKING?
• HOW ARE RANKINGS DETERMINED?
DO USERS HAVE THE RIGHT TO
APPEAL RANKING
DECISIONS?
EXAMPLES:
• Europe’s “right to be forgotten” laws
• Google-bombing
• “miserable failure”
• racist photos
• Santorum
• Small businesses vs. major Google clients
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