Embed Size (px)
DESCRIPTION
Pricing is the process of determining what a company will receive in exchange for its products. This definition is simple but... pricing is complex. If you are looking for a simple way to understand (or explain to others) what pricing is, this presentation should be of any help.
Citation preview
Smart Pricing. Higher Profit
Pricing?
Definition
Smart Pricing. Higher Profit 2
Pricing is the process of determining what a company will receive in exchange for its products.
If you were…
3 Smart Pricing. Higher Profit
Which product would you choose?
4 Smart Pricing. Higher Profit
Which one would you choose now?
5 Smart Pricing. Higher Profit
And now?
6 Smart Pricing. Higher Profit
1 MONTH FREE!
I can speak
This is “Product Centric Pricing”
Smart Pricing. Higher Profit 7
“Focus on each product and try to sell to as many clients as possible!”
(Don Peppers & Martha Rogers)
Smart Pricing. Higher Profit
New perspective
You are…
9 Smart Pricing. Higher Profit
What if you could choose your customer?
10 Smart Pricing. Higher Profit
And build a long term relationship?
11 Smart Pricing. Higher Profit
+
1 monthfree
L I F E T I M E
V A
L U
E
t -1 t t +2 t +3 t +4 t +5
This is “Customer Centric Pricing”
Smart Pricing. Higher Profit 12
“Focus on each client and try to sell as many products as possible!”
(Don Peppers & Martha Rogers)
54 avenue Hoche 75008 Paris - France
www.openpricer.com
Offices
Contact
http://www.twitter.com/openpricer
+33 172 712 510
http://www.linkedin.com/company/openpricer
N°1 Customer Centric
Pricing
