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Marketing in a Social World - FinanceConnect 2015

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Marketing

Buyer’s Journey

The new normal Selling

1:M

AWARENESS Brand

1:F

KNOWLEDGE Content

1:1

TRUST Connection

(nurturing)

All the world’s professionally

relevant knowledge resides in

the minds of our members

• - Jeff Weiner, CEO

Barack Obama

President of the United States of America

20,986 Followers

Influencer content

YOU

Title

Company

Followers

Larry Fink

Chairman and CEO at BlackRock

440,291 Followers

Narendra Modi Prime Minister of India 801,059 Followers

Mark Mobius Executive Chairmanat Franklin Templeton Investments 260,550 Followers

Jamie Dimon Chairman and Chief Executive Officer at JPMorgan Chase 345,722 Followers

Nandan Nilekani Former Chairman - Unique Identification Authority of India 86,123 Followers

Michael Moritz

Chairman, Sequoia Capital

349,393 Followers

Richard Branson

Founder at Virgin Group

7,613,062 Followers

Mike Bloomberg Entrepreneur, philanthropist, and three-term mayor of New York City

288,738 Followers

Publishing

Platform

1M

Posts

Publishing

Platform

10K

Posts/day

Publishing

Platform

Be The Most Effective Platform For Marketers to Engage With Professionals

The only full-funnel professional platform

Onsite Display

Network Display

Sponsored Updates

Sponsored InMail

Lead Accelerator

Full-funnel analytics

& reporting

products that impact

every stage of your

funnel and get results

Be Relevant Early

Be Relevant On and Off Desktop

Be Relevant to Known and Anonymous Audiences, Wherever They Travel Online

WEEK 1 MESSAGE WEEK 2 MESSAGE WEEK 3 MESSAGE

Measure Your Relevance

THE RELEVANCE IMPERATIVE

RELATIONSHIPS + RESULTS