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Insights & Highlights from FinanceConnect NYC
Jennifer Grazel Director, Global Vertical Marketing LinkedIn
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FinanceConnect 2015
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- Bob Dylan
The Times They Are a-Changin’
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Mohamed El-Erian - Chief Economic Adviser, Allianz
“We are living in a world in which disruptors come with their core competencies and are
disrupting existing industries.
And they do it - by not being like the existing industry by applying a core competency that
grew up somewhere else”
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“Millennials are different - they have grown up expecting and empowered to have a more
self-directed life”
“They are looking for solutions not product”
Mohamed El-Erian - Chief Economic Adviser, Allianz
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D I S R U P T I O N = I N N O VAT I O N
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TRUST #1
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Authenticity ● Relevancy ● Dialogue
TRUST #1
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THE BRIDGE to meaningful relationships
Relevant content builds
#2
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CREATE EXPERIENCES
Don’t Just Develop Content -
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Becomes the Brand
THE CUSTOMER DECISION JOURNEY
#3
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Evaluate
Buy Consider
Advocate Experience
Bond
Marketing isn’t about branding, it’s about the journey you provide the customer
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“The only way you get to stay 165 years old is to re-invent yourself”
Ed Gilligan - President at American Express