The Growing Trend Towards

Full-Funnel Marketing

Olivier Legrand APAC Head of Marketing Solutions

LinkedIn

- Jeff Weiner, CEO

Photo

- Jeff Weiner, CEO

All the world’s professionally relevant knowledge resides in

the minds of our members

Piyush Gupta

Group Chief Executive Officer

at DBS Bank

20,986 Followers

Sir Martin Sorrell

Founder and CEO of

WPP

191,312 Followers

Influencer content

YOU

Title

Company

Followers

Richard Branson

Founder at Virgin Group

7,613,062 Followers

Larry Fink

Chairman and CEO at BlackRock

436,694 Followers

Mike Smith

Chief Executive Officer at ANZ

107, 104 Followers

Publishing

Platform

1M

Posts

Publishing

Platform

10K

Posts/day

Publishing

Platform

Be The Most Effective Platform For

Marketers to Engage With

Professionals

The only full-funnel professional platform

Onsite Display

Network Display

Sponsored Updates

Sponsored InMail

Lead Accelerator

Full-funnel analytics

& reporting

products that impact every stage

of your funnel and get results

Be Relevant Early

Be Relevant On and Off Desktop

Be Relevant to Known and Anonymous

Audiences, Wherever They Travel Online

WEEK 1 MESSAGE WEEK 2 MESSAGE WEEK 3 MESSAGE

Measure Your Relevance

THE RELEVANCE IMPERATIVE

RELATIONSHIPS + RESULTS