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Peter HubertHead of Insights, APACLinkedIn
Impact of Emerging Technology on Institutional Investing
Are digital and social resources gaining traction among institutional investors?
Kevin Lim Investment Advisor
Kevin works as a senior investment advisor for a mid-market hedge fund in Singapore. He has been in the institutional investment field for over 8 years.
Kevin has been promoted 4 times and is now responsible for the investment decisions for one of his firm’s largest portfolios.
Kevin Lim Investment Advisor
Kevin is an avid social media user
Niche Publications/ Sites
Blogs/ Discussion Forums
News Sites
Company's Websites or Blogs
Social Media Sources
49%
51%
82%
84%
95%
Digital sources used for obtaining finance-related information
Learn about investment products/ services
Research asset management firms
Read timely news or market/ industry updates
Research specific industries
Seek opinions or commentary on markets/ events
55%
43%
43%
41%
41%
He actively uses social to become a better informed
advisor
Top purposes cited for using social media
He trusts the social channel he uses, and practically
applies what is learnt
Conduct further research on an industry issue or topic
47%
Change their perspective on an industry issue or topic
55%
Share the information with decision makers at their
company
47%
Choose to work with a particular company or client
39%
Start a discussion with my investment consultant
49%
Make an investment recommendation or decision
39%
You’re more likely to influence and engage Kevin
on LinkedIn
Institutional Investors are
more likely to use LinkedIn over Twitter or Facebook when seeking
subject matter education
3X
Be ‘always on’ and deliver a steady stream of valuable information
Tailor your content to maximise engagement with your audience
Develop a content calendar and plan what you want to say
1
2
3
Sample
256 Global Institutional Investors, including:
100 in North America (U.S., CA), 105 in Europe (UK,
France, Germany, Netherlands and Switzerland),
51 in Asia Pacific (Hong Kong, Singapore).
Who
Decision-makers and influencers for
investment decisions at their institution.
Digital
Use 1+ digital source to learn about financial
topics relevant to investing role.
Appendix A - Methodology