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Don’t let payments get in the way of conversion
Mobile payments as split of total transactions
Tablet sales quadrupled
Shopper time on site increased by 50%
Number of page visits increased by 40%
Volume of transactions increased by 65%
Increase of ATV
Responsive Design leads to increased conversion of c. 15%
By using Adyen's recurring
payment function, Uber
customers only register their
credit cards once.
Customers can thereafter use
the service without having to re-
enter their payment details.
The payment is completed
within the Uber app.
A/B testing of the impact of 1-click across 3 countries
23% increase in checkout conversion with 1-click
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Old checkout One-click
Payment Method Mix
Refunds on APMs
Dynamic 3D-Secure
Payments made easy
Summary
1. Mobile payment pages: 15% increase
2. One-click payments: 25% Increase
3. Localized payment methods: 10% increase
4. Dynamic 3D Secure: 4% increase
5. Local Acquiring: 5-40% increase
Payments made easy
