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WaveCloud's Wednesday Webinar Series. This webinar discusses which ebook formats to use, the ones to ignore, best formats for distribution, ereaders, what to consider when formatting for Print on Demand, and more.
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Self-Publishing Wednesday Webinar:
Don’t Pay For eBook Conversion Until
You Know These 3 Things
Bill Van Orsdel (303) 974-7845 [email protected]
Checklist:
ü You are in charge of ebook conversion
ü Publishing a book is more than a hobby; it’s a business
ü You have (or are building) a plan
ü Part of your plan is to make money
ü Your goal is to make more money than you spend!
Before we get started…
� WaveCloud is an Author Services platform and an ebookstore
� Helping writers become successful
authors is our #1 priority
� Watch this webinar: Don’t Pay For eBook
Conversion until You Know These 3
Things Webinar
A word from our sponsor
Bill Van Orsdel WaveCloud CMO
Key Points A. Distribute your book(s) in seven places:
A. eBooks: Amazon™, Barnes & Noble, Apple iBookstore℠, Kobo™ B. Print-on-Demand: CreateSpace™ & IngramSpark C. All formats: Your author “anchor” website
B. Five key formats for self-publishers: A. MOBI, ePub, PDF, Smashwords-Friendly, “Print-on-Demand” (PoD)
C. Where possible, turn off DRM
D. Proof your book before & after conversion!
Conversion choices drive distribution options
� Goal: Your book, in the hands of readers
1. Sell or give directly to your readers
2. Sell through online retailers
3. Sell indirectly through retailers
� Wider distribution = more chances to sell
More chances to sell = more book sales
More book sales = more readers & referrals
Why does this matter?
� Amazon.com (Kindle)
� On your “anchor” site (website, social media, blog, etc.)
� BarnesandNoble.com (Nook), Apple and Kobo.com
� Other online ebook stores (www.Smashwords.com)
� “Brick and Mortar” book stores (i.e. B&N, others)
� Specialty channels (i.e. giH stores, or as freemiums)
� At speaking events or other business venues � “Back of the Room” sales
Where do you plan to sell?
� Two main elements:
� Book Cover (front, back, spine, & flaps)
� Interior Layout (ebook vs. print)
� MulPple Book FormaRng OpPons:
� eBook (with several sub-‐formats + DRM)
� Mass Market Paperback
� Trade Paperback (variaPon on Trim Size)
� Hardcover (oHen same trim size as Trade Paperback)
Create a packaged product
� Extremely Short Run PrinPng!
� Books printed by channel as orders are placed
� MUCH cheaper than “short print runs”
� Free to set up on CreateSpace
� A good way to meet the demand of the rest of your market
What is Print-on-Demand?
� The dimensions of the front cover
� CreateSpace “Standard” trim sizes:
� 5 x 8 inches
� 5.06 x 7.81 inches
� 5.25 x 8 inches
� 5.5 x 8.5 inches
� 6 x 9 inches
� 6.14 x 9.21 inches
What is “Trim Size”?
� 6.69 x 9.61 inches
� 7 x 10 inches
� 7.44 x 9.69 inches
� 7.5 x 9.25 inches
� 8 x 10 inches
� 8.5 x 11 inches
Faces of the book cover
� eBook “reader-‐ready” file formats:
� EPUB, MOBI, Smashwords-‐friendly, PDF, HTML, EPUB 3.0, and iAuthor
� Print book “press-‐ready” file formats:
� Print-‐on-‐Demand (special PDF format)
� www.Createspace.com and
� www.LightningSource.com or
� www.IngramSpark.com
� Print Run (short vs. long), (digital vs. offset)
Relevant file formats
Distribution Channels & Format(s)
� eBook interior layout concepts � Reflowable text, acPve Table of Contents, linked notes, HTML links � Do fonts maher? How are images treated?
� Print interior layout concepts � Typeface selecPon (Bembo, Bodoni, Caslon, Garamond, Janson, Granjon, Sabon) � Line length (10 to 15 words per page) � Leading (line spacing) � And about a half-‐dozen more… � Required before finalizaPon of print book cover
Interior layout & readability
� ebook interior layout content � Book Cover Image as Page 1 � HTML links to anchor site, reviews, and books
� Customized for each plaoorm
� Print interior content � “Praise For”, Forward, Preface, Acknowledgements � From the Author, About the Author � DedicaPon � Verso page: ISBN and Copyright noPce legal disclaimer � Table of Contents (acPve version in ebooks) � Bibliography, Index, Notes
Interior content complete?
� “Post-‐text” links to:
� Please review this book
� My next book & my other books
� My anchor site (www.myname.com)
� AcPve Table of Contents (TOC)
� Chapter Endnotes vs. Footnotes vs. Endnotes
� Book Cover as Page 1 in your ebook
eBook conversion extras
� What it is? (a variaPon on format)
� What it promises? (security)
� What it delivers? (a fig leaf)
� Why does your choice maher?
� When do you make the choice?
Digital Rights Management (DRM)
� Best Digital SoluPon = www.Gumroad.com
� Low fees, 5% + 25 cents
� Digital delivery built-‐in
� Social media Pe-‐ins, re-‐message your customers
� Post ALL formats, each labeled correctly
� Book Trailer as Book Cover
� On-‐site overlay for your blog or other anchor site
� Requires SSL cerPficate
� Gumroad video:
hhp://www.youtube.com/watch?v=3dVhAyL8-‐w8
Enable anchor site sales
Gumroad overlay checkout
Final Recommendations: A. Distribute your book(s) in seven places:
A. eBooks: Amazon, Barnes & Noble, Apple iBookstore, Kobo B. Print-on-Demand: CreateSpace & IngramSpark C. All formats: Your author “anchor” website
B. Five key formats for self-publishers: A. MOBI, ePub, PDF, Smashwords-Friendly, “Print-on-Demand” (PoD)
C. Where possible, turn off DRM
D. Proof your book before & after conversion!
� Enjoyed this webinar? WaveCloud has more online! AddiPonal webinars can be viewed here: WaveCloud Webinars
� Ask quesPons regarding self-‐publishing, request a topic you would like to learn more about, or tell us what you think at [email protected].
WaveCloud Self-Publishing Wednesday Webinar Series:
Questions?
Bill Van Orsdel (303) 974-7845 [email protected]