Why is social media important?
and how do I incorporate it in what I do?
SocialInstinct
Keith CrowellVP of Social Media@keycrow
Where does social media matter?
Sales
Support
Hiring
Sales
77% of B2C marketers said they acquired a customer via Facebook.
65% 47% 1/3
of B2B marketers said they acquired
customers via LinkedIn
of B2B marketers actively using
of global buyers use social media to
engage vendors. 75% expect to use
social media in future purchase process
Source: www.jeffbullas.com
Sales
Support
78% of consumers believe social media will become the dominant method for them to
communicate with companies.
58% 20% 59%
of customers have tweeted about a bad
experience with a company and have never
received a response
of top Fortune 500 companies engage their customers on Facebook. This includes listening,
engaging, and responding to customer questions
of customers will switch brands to get better
service
Source: dailyinfographic.com
Support
Hiring
92% of US companies have used social media for recruiting.
7 out of 10 1 in 5 66%
of employers have successfully hired a
candidate using social media
jobseekers had a contact share a job
with them on Facebook
of recruiters use Facebook to find
talent
Source: socialtimes.com
Hiring
Social Media Check Up
Is your current strategy addressing your business needs?
Are you reaching the right audience?
Are you continuing to grow your audience?
Do you have a content strategy?
What success metrics are you tracking?
✔
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Audience
Channel Identification and Creation
YouCompetition
Where you should start.
Content Development and Distribution
S M T W T F S
Types of content and distribution.
tweets and posts
blogs
ebooks
images
presentations
podcasts
videos
Community Management
Ownership Execution
In-house Outsource?
Technology Needs Assessment
Social Media
Publishing
Social Listening/
Monitoring
Metrics and Analytics
Growth
Adoption
Engagement
Responsiveness
Relevancy
Satisfaction
Metrics and Analytics
Category Score Total
Growth 12.43 15
Adoption 6.31 10
Engagement 4.14 10
Responsiveness 4.97 5
Relevancy 5.00 5
Satisfaction 4.00 5
Score 36.84 50
Community Health Index
Keith CrowellVice President
@keycrow
I want to haz Social Media?
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