What is social media?

Social Media

Social media is about connecting with

people. It’s about having conversations

online. It’s dialogue. Not monologue.

It’s Facebook, Twitter, blogs and more.

Social media is listening first. Selling second.

Social media has changed everything. From the

way people are recruited and hired to consumer

expectations and customer support.

That’s

just

for

starters

Why is social media important?

The Big Picture

1.8 billion Internet users worldwide

259 million Internet users in N. America

425 million Internet users in Europe

90 trillion emails sent in 2009

126 million blogs on the Internet

Why Facebook

• 400 million users, 200 of which login

into site regularly

• Facebook connects people personally and

professionally through messages, videos,

pictures and more

• More than 1.5 million pieces of content,

such as links, blogs, notes, etc., are

shared on Facebook. Daily.

Why Facebook

• 1.5 million active business pages

• More than 20 million people become

fans of Pages each day

• The fastest growing segment on Facebook

is 55 to 65 year-old females

“It took us 8 years to reach 1.5 million

registered users in the era of email. It

took us only 5 months to acquire the

same number of users on Facebook.’’

Facebook Nov 2009: Excerpt from “Connect brings JibJab New Users”

Brand Awareness In The Old

Days

It only took 38

years to reach

50 million users

via radio

And a mere 4

years for

television

A Shift in Brand Awareness

78% of consumers trust peer recommendations

34% post opinions about products and brands on their blog

36% think more positively about companies that have blogs

Only 14% trust ads

90% of people who can skip TV

ads DO

18% of traditional TV campaigns

generate a positive ROI

Millennial & Gen Y’ers

outnumbering the Baby Boomers

and

have $350 billion in direct

spending power,

96% join social networks

Whoa!

• Second largest search

engine. In the world

• Largest video site on the web

• 3.5 million DAILY visitors

• 2 billion videos viewed

every day. That’s nearly

double the prime time

audience of the three major

U.S. networks combined.

Why

Why Twitter

Businesses use Twitter to connect with customers

and converse with them.

And connect with prospects.

Twitter is used to provide customer service.

And it’s used to drive traffic to web site.

Twitter’s surpassed the 10 billion tweet milestone.

Twitter gives an immediate pulse on what people

are talking about.

Discover the power of social media

Are you ready?

contact AngCo today for a free consultationwww.AngCo.biz