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What’s the Deal With Facebook Deals?
The Explosion Of Deal Platforms
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National• Groupon
– Started in 2008– 50+ million subscribers
• Living Social– Started in 2009– 6.4 million users
• Google Offers (in Beta)
The Explosion Of Deal Platforms
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Local • Bazomb• Findnsave• Central Coast Deals• Dealsaver
Why?
• Induce trial• Reward customer loyalty• Reduce inventory• Increase business• Rx for the economy
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What About Facebook Deals?
• Most underutilized tool on Facebook• Super easy to implement• No fees• Spread virally taking advantage of local word
of mouth– Comments – Share
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Ready To Deal On Facebook?
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First You Need a Place Page
Claiming Your Place Page
• Check to see if you already have a place page.
• Facebook automatically creates a place page if someone checks into your business. Or you type in your address when setting up your Facebook Page.
Claiming Your Place Page
Deleting Duplicate Places
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Claiming Your Place Page
• Access via mobile device touch.facebook.com or Facebook App for iPhone, BlackBerry, Android, HP webOS or Windows Phone 7
visual from yousaytoo.com
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A Word About Facebook Mobile Users
• 250M+ active users access Facebook via mobile.
• Twice as active • Embrace Places
and Deals
https://www.facebook.com/press/info.php?statistics, photo: bizsolutionsgroup.biz
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Why Facebook Users Check-In
• Share where you are• Connect with friends
nearby• Find deals near you
Source: Facebook deals guide for business
You Got Your Place. Now Set Up Your Deal.
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Set Up Deals Tab
• Click edit page. Click deals in admin.
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Choose From Four Deal Types
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Create Your Offer
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Create Your Offer
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Wait Two Days For Facebook Approval
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Individual Deal Example
Source: Facebook deals guide for business
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Loyalty Deal Example
Source: Facebook deals guide for business
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Friend Deal Example
Source: Facebook deals guide for business
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Charity Deal Example
Source: Facebook deals guide for business
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How Users Claim Deals
• On Facebook mobile, tap Places > look for yellow or green deal tickets > check in!
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The Art Of The Facebook Deal
• Add value – 10-50% discount or free gift with purchase
• Simple language - “Buy one, get one free” or “Free Lemonade with check-in”
• Avoid the Kohl’s syndrome - if you are always running a sale then it’s not a sale.
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More About Deals
• http://www.facebook.com/deals/checkin
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You Got Your Deal. Now What?
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Prepare For The Deal
• Prepare your staff– Give them plenty of warning in advance
• Prepare for the unexpected – i.e. what happens if the deal runs out?
• Prepare yourself – Test out the deal
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Promoting Your Deal
• Online– Facebook Page – Facebook ads – Twitter– Email signature– Blog posts– Foursquare– Gowalla– Yelp
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Speaking of Foursquare
• http://apps.facebook.com/placewidget/
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Promoting Your Deal
• Offline– Window clings– Table tents– Counter cards– Belly bands– Receipts– Buttons
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Measuring Your Deal
• Facebook Insights
• Receipts• Customer
feedback• Employee
feedback
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Something To Consider
• Don’t deal yourself out of business
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Don’t Forget Your Whizbang Marketing Fundamentals.
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Whizbang 4c’s
• Clarity• Consistency• Creativity• Commitment
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1. Clarity
• Clear budget• Clear marketing goal• Clear promotion objective• Clear promotion strategy• Clear target audience• Clear metrics for success
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2. Consistency
• Consistent brand image
• Consistent brand message
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3. Creativity
• Creativity with your promotion- Is your promotion relevant,
engaging, memorable and actionable?
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4. Commitment
• Commitment to promotion’s success– Follow through– Fulfillment
Thank You!
We wish you great success.
© 2011 Whizbang