What’s  the  Big  Deal  With  

VIDEO Content  Marke4ng?  

A  Resonance    Frequently  Tweeted  Ques4on  (FTQ)  

“Everybody’s talking about

video content marketing

these days — what’s the

big deal?”

@resonancecont

@resonancecont

Reason #1: Rich Experience

Video  is  an  immersive  experience,  involving  the  audience’s  visual  and  auditory  senses  as  well  as  their  intellect.  

@resonancecont

Reason #2: Personal Connection

Video  is  a  personal  experience,  allowing  your  audience  to  connect  with  you  on  a  more  emo4onal  level.  

@resonancecont

Reason #3: SEO

YouTube  is  now  the  second  largest  search  engine,  aLrac4ng  more  than  3  billion  searches  every  month.        Source:  hLp://www.mushroomnetworks.com/infographics/youtube-­‐-­‐-­‐the-­‐2nd-­‐largest-­‐search-­‐engine-­‐infographic    

@resonancecont

Reason #4: Conversion

Online  shoppers  who  view  video  are  1.6x  more  likely  to  buy  than  shoppers  who  do  not.          Source:  hLp://marke4ngland.com/online-­‐shoppers-­‐1-­‐6x-­‐more-­‐likely-­‐to-­‐make-­‐purchase-­‐aWer-­‐viewing-­‐video-­‐report-­‐121609    

@resonancecont

Want to Learn More?

Join  us  at  tomorrow’s  webinar,  Ac#on!  Boost  Your  Brand  With  

Video  Content:  

resonancewebinar.com  

Got a question

for our next

FTQ?

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Twitter at

@resonancecont