Web Analytics 102+ Tips & Tricks with Google Analytics
Bermon Painter - @bermonpainter - bermonpainter.com
The Paradox of DataLots of data, little insights
Insights
CompetitiveIntelligence
Voice ofCustomer
Experimentationand Testing
MultipleOutcomes Analysis
Clickstream
Insights
CompetitiveIntelligence
Voice ofCustomer
Experimentationand Testing
MultipleOutcomes Analysis
Clickstream What
How Much
Why
Why
What Else
Insights!
Insights
CompetitiveIntelligence
Voice ofCustomer
Experimentationand Testing
MultipleOutcomes Analysis
Clickstream
Insights
CompetitiveIntelligence
Voice ofCustomer
Experimentationand Testing
MultipleOutcomes Analysis
Clickstream
Insights
CompetitiveIntelligence
Voice ofCustomer
Experimentationand Testing
MultipleOutcomes Analysis
Clickstream
Insights
CompetitiveIntelligence
Voice ofCustomer
Experimentationand Testing
MultipleOutcomes Analysis
Clickstream
Insights
CompetitiveIntelligence
Voice ofCustomer
Experimentationand Testing
MultipleOutcomes Analysis
Clickstream
Insights
CompetitiveIntelligence
Voice ofCustomer
Experimentationand Testing
MultipleOutcomes Analysis
Clickstream
Small Business1. Clickstream2. Outcomes3. Voice of Customer
Medium Business1. Outcomes2. Clickstream3. Voice of Customer4. Testing
Large Business1. Voice of Customer2. Outcomes3. Clickstream4. Testing5. Competitive Intelligence
Reporting vs. Analysis
1. Decentralized Decision Making
2. History
3. Risk Taking
4. Distribution of Knowledge
5. Availability of Raw Analytical Brainpower
More on Clickstream
1. Visits
2. Unique Visits
3. Time on Page / Time on Site
4. Bounce Rate
5. Exit Rate
6. Conversion Rate
Google Analytics Tips & Tricks
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