Web Analytics 102+ Tips & Tricks with Google Analytics

Bermon Painter - @bermonpainter - bermonpainter.com

The Paradox of DataLots of data, little insights

Insights

CompetitiveIntelligence

Voice ofCustomer

Experimentationand Testing

MultipleOutcomes Analysis

Clickstream

Insights

CompetitiveIntelligence

Voice ofCustomer

Experimentationand Testing

MultipleOutcomes Analysis

Clickstream What

How Much

Why

Why

What Else

Insights!

Insights

CompetitiveIntelligence

Voice ofCustomer

Experimentationand Testing

MultipleOutcomes Analysis

Clickstream

Insights

CompetitiveIntelligence

Voice ofCustomer

Experimentationand Testing

MultipleOutcomes Analysis

Clickstream

Insights

CompetitiveIntelligence

Voice ofCustomer

Experimentationand Testing

MultipleOutcomes Analysis

Clickstream

Insights

CompetitiveIntelligence

Voice ofCustomer

Experimentationand Testing

MultipleOutcomes Analysis

Clickstream

Insights

CompetitiveIntelligence

Voice ofCustomer

Experimentationand Testing

MultipleOutcomes Analysis

Clickstream

Insights

CompetitiveIntelligence

Voice ofCustomer

Experimentationand Testing

MultipleOutcomes Analysis

Clickstream

Small Business1. Clickstream2. Outcomes3. Voice of Customer

Medium Business1. Outcomes2. Clickstream3. Voice of Customer4. Testing

Large Business1. Voice of Customer2. Outcomes3. Clickstream4. Testing5. Competitive Intelligence

Reporting vs. Analysis

1. Decentralized Decision Making

2. History

3. Risk Taking

4. Distribution of Knowledge

5. Availability of Raw Analytical Brainpower

More on Clickstream

1. Visits

2. Unique Visits

3. Time on Page / Time on Site

4. Bounce Rate

5. Exit Rate

6. Conversion Rate

Google Analytics Tips & Tricks