Download pdf - Visual Communication & The Future of Content Marketing

Yahoo 2014 Confidential & Proprietary. Yahoo 2014 Confidential & Proprietary.

Visual Communication &

The Future of Content

Yahoo 2014 Confidential & Proprietary. Yahoo 2014 Confidential & Proprietary. © by Daniel Horande on Yahoo 2014 Confidential & Proprietary.

Yahoo 2014 Confidential & Proprietary. Yahoo 2014 Confidential & Proprietary. © by Trey Ratcliff on Yahoo 2014 Confidential & Proprietary.

Yahoo 2014 Confidential & Proprietary. Yahoo 2014 Confidential & Proprietary. © by Moyan Brenn on Yahoo 2014 Confidential & Proprietary.

Yahoo 2014 Confidential & Proprietary. © by Daniel Horande on

Where I’m From

New York • Big Apple

• 8+ million people • English is the primary language

Yahoo 2014 Confidential & Proprietary.

Yahoo 2014 Confidential & Proprietary. Yahoo 2014 Confidential & Proprietary. © by Daniel Horande on Yahoo 2014 Confidential & Proprietary.



Yahoo 2014 Confidential & Proprietary. Yahoo 2014 Confidential & Proprietary. Yahoo 2014 Confidential & Proprietary. © Copyright Yahoo Sports


Bring it back to marketing photos


Yahoo 2014 Confidential & Proprietary. 11 Yahoo 2014 Confidential & Proprietary.

The Future of Content, The Future of Content Marketing

© by Megazord on


Consumers think visually


16X the amount of photos taken

a year now vs. the year 2000

Source: Fujilm Internal Study

© by Steve Harwood on Yahoo 2014 Confidential & Proprietary.


Then

The role of photography has changed

© by John Sheldon and Michael Daddino and Paul Curto on


Now

The role of photography has changed

© by David Lytle and Kent and Docteur Christophe and Kristina Alexanderson and SteFou! and Isobel on





+57%

-35%

Watched video & took photos

Watched video only

Start Level


54% Took a photo

50%

Number of correct test answers

Just watched the video


+23%

-30%

Without taking a picture

Start Level

Took a photo and didn’t refer to it

Took a photo

0%


The world is becoming more visual


The F shaped behaviour

Yahoo 2014 Confidential & Proprietary. Yahoo 2014 Confidential & Proprietary. Yahoo 2014 Confidential & Proprietary.





Telling Stories reasonsmysoniscrying.com


He can’t eat mud




His juice tastes like milk L




Content marketing is becoming more visual













Yahoo 2014 Confidential & Proprietary. 45 Yahoo 2014 Confidential & Proprietary. Yahoo 2014 Confidential & Proprietary.


Summary


The world around us is becoming

more visual

visual content marketing is

scalable, elegant and

modern

Your consumer

thinks visually