Visual Communication & The Future of Content Marketing

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  • 1. Visual CommunicationYahoo 2014 Confidential & Proprietary.&The Future of Content

2. Yahoo 2014 Confidential & Proprietary. by Daniel Horande on 3. Yahoo 2014 Confidential & Proprietary. by Trey Ratcliff on 4. Yahoo 2014 Confidential & Proprietary. by Moyan Brenn on 5. Where Im FromNew York Big Apple 8+ million people English is the primarylanguageYahoo 2014 Confidential & Proprietary. by Daniel Horande on 6. Yahoo 2014 Confidential & Proprietary. by Daniel Horande on 7. Yahoo 2014 Confidential & Proprietary. 8. Yahoo 2014 Confidential & Proprietary. 9. Yahoo 2014 Confidential & Proprietary. Copyright Yahoo Sports 10. Bring it back to marketing photosYahoo 2014 Confidential & Proprietary. 11. The Future of Content,The Future of Content Marketing by Megazord onYahoo 2014 Confidential Yahoo 2014 Confidential && PPrroopprriieettaarryy.. 11 12. Consumers think visuallyYahoo 2014 Confidential & Proprietary. 13. Yahoo 2014 Confidential & Proprietary.16X the amount of photos takena year now vs. the year 2000Source: Fujilm Internal Study by Steve Harwood on 14. The role of photography has changedThenYahoo 2014 Confidential & Proprietary. by John Sheldon and Michael Daddino and Paul Curto on 15. The role of photography has changedNowYahoo 2014 Confidential & Proprietary. by David Lytle and Kent and Docteur Christophe and Kristina Alexanderson and SteFou! and Isobel on 16. Yahoo 2014 Confidential & Proprietary. 17. Yahoo 2014 Confidential & Proprietary. 18. Yahoo 2014 Confidential & Proprietary. 19. Yahoo 2014 Confidential & Proprietary.+57%Watched video& took photos-35%Watched video onlyStart Level 20. Yahoo 2014 Confidential & Proprietary.Took a photo 54%50%Number of correcttest answersJust watchedthe video 21. Yahoo 2014 Confidential & Proprietary.+23%Without takinga pictureTook a photo-30%Start Level0%Took a photo anddidnt refer to it 22. The world is becomingmore visualYahoo 2014 Confidential & Proprietary. 23. The F shaped behaviourYahoo 2014 Confidential & Proprietary. 24. Yahoo 2014 Confidential & Proprietary. 25. Yahoo 2014 Confidential & Proprietary. 26. Yahoo 2014 Confidential & Proprietary. 27. Yahoo 2014 Confidential & Proprietary. 28. Yahoo 2014 Confidential & Proprietary.Telling Storiesreasonsmysoniscrying.com 29. Yahoo 2014 Confidential & Proprietary.Telling Storiesreasonsmysoniscrying.comHe canteat mud 30. Yahoo 2014 Confidential & Proprietary.Telling Storiesreasonsmysoniscrying.comHis juice tasteslike milk L 31. Yahoo 2014 Confidential & Proprietary.Telling Storiesreasonsmysoniscrying.com 32. Content marketing is becomingmore visualYahoo 2014 Confidential & Proprietary. 33. Yahoo 2014 Confidential & Proprietary. 34. Yahoo 2014 Confidential & Proprietary. 35. Yahoo 2014 Confidential & Proprietary. 36. Yahoo 2014 Confidential & Proprietary. 37. Yahoo 2014 Confidential & Proprietary. 38. Yahoo 2014 Confidential & Proprietary. 39. Yahoo 2014 Confidential & Proprietary. 40. Yahoo 2014 Confidential & Proprietary. 41. Yahoo 2014 Confidential & Proprietary. 42. Yahoo 2014 Confidential & Proprietary. 43. Yahoo 2014 Confidential & Proprietary. 44. Yahoo 2014 Confidential & Proprietary. 45. Yahoo 2014 Confidential YYaahhoooo 22001144 CCoonnffiiddeennttiiaall && PPrroopprriieettaarryy.. 45 46. SummaryYahoo 2014 Confidential & Proprietary. 47. Yahoo 2014 Confidential & Proprietary.The worldaround us isbecomingmore visualvisual contentmarketing isscalable,elegant andmodernYourconsumerthinks visually