©2013 Tableau Software Inc. All rights reserved.
Using Social Analytics for InsightDaniel HomOnline Product Marketing Specialist, Tableau@danieldothom
©2013 Tableau Software Inc. All rights reserved.
Social media is where conversations are already happening.
©2013 Tableau Software Inc. All rights reserved.
How does it help me?
source: www.netbase.com/social-media/what-can-social-media-be-used-for
©2013 Tableau Software Inc. All rights reserved.
How does it help me?
Surveys• Low
participation• Guarded
responses• Limited
audience• Set questions• Costs and $• Delayed • No response
Social Media• High volume• Candid responses• Varied audience• Open-ended
feedback
• Low $ or free• Instantaneous• Respond, Engage
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How can we get it?
Web interface for each service
API’s
Aggregators
©2013 Tableau Software Inc. All rights reserved.
How can we get it?
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How can we get it?
1. Capture2. Filter & Organize3. Infer Context
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How can we get it?
1.
2.
3.
©2013 Tableau Software Inc. All rights reserved.
Let’s get started!
©2013 Tableau Software Inc. All rights reserved.
Questions?
Daniel [email protected]
@danieldothom
http://demodepot.tableausoftware.com/views/sdwk13/Websize?:embed=y&:display_count=no
http://www.tableausoftware.com/solutions/social-media-analytics
www.tableausoftware.com/public/NRF13
http://public.tableausoftware.com/views/airlines_retaggedMKV4/AirlineTweets
SDWK13 Twitter Tracker
Social Media Analytics Examples
NRF13 Twitter Tracker
Airline Tweets
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