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How can you discover insights within social media data? Why apply analytics at all? What can you expect to gain from digging into social media? This presentation from Social Data Week 2013 (SDWK13) at Tableau Software HQ goes into the benefits of working with social media data, and how you can go about it.
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©2013 Tableau Software Inc. All rights reserved.
Using Social Analytics for InsightDaniel HomOnline Product Marketing Specialist, Tableau@danieldothom
©2013 Tableau Software Inc. All rights reserved.
Social media is where conversations are already happening.
©2013 Tableau Software Inc. All rights reserved.
How does it help me?
source: www.netbase.com/social-media/what-can-social-media-be-used-for
©2013 Tableau Software Inc. All rights reserved.
How does it help me?
Surveys• Low
participation• Guarded
responses• Limited
audience• Set questions• Costs and $• Delayed • No response
Social Media• High volume• Candid responses• Varied audience• Open-ended
feedback
• Low $ or free• Instantaneous• Respond, Engage
©2013 Tableau Software Inc. All rights reserved.
How can we get it?
Web interface for each service
API’s
Aggregators
©2013 Tableau Software Inc. All rights reserved.
How can we get it?
©2013 Tableau Software Inc. All rights reserved.
How can we get it?
1. Capture2. Filter & Organize3. Infer Context
©2013 Tableau Software Inc. All rights reserved.
How can we get it?
1.
2.
3.
©2013 Tableau Software Inc. All rights reserved.
Let’s get started!
©2013 Tableau Software Inc. All rights reserved.
Questions?
Daniel [email protected]
@danieldothom
http://demodepot.tableausoftware.com/views/sdwk13/Websize?:embed=y&:display_count=no
http://www.tableausoftware.com/solutions/social-media-analytics
www.tableausoftware.com/public/NRF13
http://public.tableausoftware.com/views/airlines_retaggedMKV4/AirlineTweets
SDWK13 Twitter Tracker
Social Media Analytics Examples
NRF13 Twitter Tracker
Airline Tweets