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©2013 Tableau Software Inc. All rights reserved. Using Social Analytics for Insight Daniel Hom Online Product Marketing Specialist, Tableau @danieldothom

Using Social Analytics for Insight

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How can you discover insights within social media data? Why apply analytics at all? What can you expect to gain from digging into social media? This presentation from Social Data Week 2013 (SDWK13) at Tableau Software HQ goes into the benefits of working with social media data, and how you can go about it.

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Page 1: Using Social Analytics for Insight

©2013 Tableau Software Inc. All rights reserved.

Using Social Analytics for InsightDaniel HomOnline Product Marketing Specialist, Tableau@danieldothom

Page 2: Using Social Analytics for Insight

©2013 Tableau Software Inc. All rights reserved.

Social media is where conversations are already happening.

Page 3: Using Social Analytics for Insight

©2013 Tableau Software Inc. All rights reserved.

How does it help me?

source: www.netbase.com/social-media/what-can-social-media-be-used-for

Page 4: Using Social Analytics for Insight

©2013 Tableau Software Inc. All rights reserved.

How does it help me?

Surveys• Low

participation• Guarded

responses• Limited

audience• Set questions• Costs and $• Delayed • No response

Social Media• High volume• Candid responses• Varied audience• Open-ended

feedback

• Low $ or free• Instantaneous• Respond, Engage

Page 5: Using Social Analytics for Insight

©2013 Tableau Software Inc. All rights reserved.

How can we get it?

Web interface for each service

API’s

Aggregators

Page 6: Using Social Analytics for Insight

©2013 Tableau Software Inc. All rights reserved.

How can we get it?

Page 7: Using Social Analytics for Insight

©2013 Tableau Software Inc. All rights reserved.

How can we get it?

1. Capture2. Filter & Organize3. Infer Context

Page 8: Using Social Analytics for Insight

©2013 Tableau Software Inc. All rights reserved.

How can we get it?

1.

2.

3.

Page 9: Using Social Analytics for Insight

©2013 Tableau Software Inc. All rights reserved.

Let’s get started!

Page 10: Using Social Analytics for Insight

©2013 Tableau Software Inc. All rights reserved.

Questions?

Daniel [email protected]

@danieldothom

http://demodepot.tableausoftware.com/views/sdwk13/Websize?:embed=y&:display_count=no

http://www.tableausoftware.com/solutions/social-media-analytics

www.tableausoftware.com/public/NRF13

http://public.tableausoftware.com/views/airlines_retaggedMKV4/AirlineTweets

SDWK13 Twitter Tracker

Social Media Analytics Examples

NRF13 Twitter Tracker

Airline Tweets