Insight into Social Media Analytics and Marketing by Elly Deutch

@deutchE

Insight into Social Media Analytics and Marketing

Elly Deutch October 16, 2013

@MAC_523 at ITT Stuart

AGENDA •  Background on Elly Deutch

•  Who I’ve worked with over the years •  Social Media Analytics Tools

•  Social platforms and why marketers use them

•  Key Takeaways

•  Questions

@deutchE

STEPS FOR BUILDING YOUR SOCIAL STRATEGY

LISTEN

GOALS/OBJECTIVES

DEVELOP STRATEGY

BUILD CONTENT

ENGAGE

MEASURE

@deutchE

-  #1 social networking site on the web

-  More than 1.15 billion users worldwide

-  Instant and direct connection with consumers

-  Photos and videos are most shareable content

-  Ease of engagement and user generated content

-  Variety of content options

-  Innovative and on the forefront of digital tech

WHY DO MARKETERS USE IT

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FACEBOOK INSIGHTS

@deutchE

-  600 million users with over 200 million active users per day

-  400 million tweets per day

-  Real-time news feed from around the globe

-  Connection to resources you’ve never had access to before

-  Transparency and authenticity

-  Instant customer service

-  Standard for mobile marketing


@deutchE

TWITTER ANALYTICS

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-  World’s largest professional networking site

-  238m members in 200+ countries and territories

-  Network includes multitude of Fortune 500 companies

and 85 of the Fortune 100 companies for corporate talent

search

-  More than 2.6m Company Pages

-  More than 1m Groups worldwide


@deutchE

LINKED ANALYTICS

-  FREE company page insights

-  Ability to post company updates

and industry articles

-  Shows up in both desktop and

mobile devices

-  Especially great for tracking B2B

relationships

@deutchE

-  500m users, 343 active users

-  Optimize SEO rankings in #1 search engine

-  Professional branded page like LinkedIn

-  Control your content with Circles

-  Opportunity to connect with broader fan base

-  Google apps integration

-  Google+ Hangouts/video chats

-  Notifications


@deutchE

GOOGLE+ ANALYTICS

@deutchE

-  World’s largest video sharing platform

-  More than 1 billion unique users visit YouTube each month

-  4 billion views per day

-  25% of global video views on YouTube come from mobile

-  According to Nielsen, YouTube reaches more US adults

ages 18-34 than any cable network

-  100 hours of videos are uploaded each minute


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YOUTUBE ANALYTICS

@deutchE

KEY TAKEWAYS

-  Establish metrics that are aligned with your marketing goals and objectives

-  Research which analytics platform would be best to help you achieve your goals OR develop a dashboard to track these metrics over time by hand

-  Analyze, evaluate and implement key learnings into evolving

social media strategy

-  Nerd out and have fun!

QUESTIONS?

THANK YOU!

[email protected]

@deutche on Twitter

http://linkedin.com/in/ellydeutch