Use data analytics todrive business insight.

Identify the consumer to maximise the sale.

Get the most from one-view analytics.

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For retailers to gain insight into customers, they need information. And that’s exactly what data analytics offers. With it, retailers have a variety of tools at their fingertips, each of which will help them understand the wants and needs of shoppers.

Identifying consumers will become essential.

With our technology and services you can gain the customer insight you’re looking for.

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Find out more: www.bt.com/retail

By 2020, retailer demand to identify consumers as they enter the store willhave increased by

883%

Analytics are the key to better managing stock levels.

“Technology must connect devices, collect and transmit data back to the enterprise, and feed insights to customers, associates, and store managers in a meaningful way [to] meet the needs of customers or the retailer.”

Google

searches

Comparisonsites

StoresitesSocial

media

2016 2020

Only

6% of retailers can identify consumers as they enter the store.

Only

19%of retailers have a

single view of both stock and

customers.

trillion in revenue due to overstocks.

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Retailers lose

$1.75

££ £££

£ ££ £££

££

Sources.Forrester (2015). The Future Of The Digital Store: Retailers Are At The Beginning Of Their Digital Store Transformations.Boston Retail Partners (2015). CRM/Unified Commerce Benchmark Survey. IHL (2015). Retailers and the Ghost Economy.