www.thedigitaldelusion.com
@doylebuehler
Doyle Buehler
Welcome to D-School - @Twitter
• What we’ll cover• Why Twitter & Why For Your Business?• Developing a Strategy & Making It Work• Tools & Resources
• Admin Stuff• Please type in your questions along the way• Audio/video check?• Screenshots? Yes! [Jing]
The Tools, The Process, The Knowledge
)1 300 681 911 * [email protected] ü www.TheDigitalDelusion.com
Deadly Digital
)1 300 681 911 * [email protected] ü www.TheDigitalDelusion.com
Why Twitter?•Where is Your Audience?•B2B?•B2C?
But What About Twitter?
Everyone seems to forget that Twitter is the 2nd largest social network behind Facebook…At 288 million active users, 21% of the world’s population uses Twitter every monthThey grew 44% in 2013, and get this…Twitter’s fastest growing age demographic is 55 – 64 year olds (up 79% over the previous year)
• Strategy – WHY?• What are you “about”?• What is your value (WIIFM)?• How does Twitter “fit” across your digital ecosystem?
• Content – WHAT?• Your Stories• Your Value• Conveying your value & stories• Your Customer Personas
What Are YOU Going To “TALK” About?
What Do You DO with Your Audience?
Your CONTENT Drives Your Audience
• Not all about #hashtags• Share/RT• What is YOUR Original Content?– Not all sales– Your Business Value
• Timing & Schedule– Do you have one?
Twitter Basics• Add a header image• Use #hashtags in your profile• Create Lists• Find YOUR Key Influencers & Follow Them
How to Grow you Audience?
• Reciprocity – Follow/Share/RT/Favourite• Interest Followers – Key People of Influence in
Your Industry
My Growing Results
Tools
• http://twittercounter.com/doylebuehler• http://www.tweepi.com
LOGIN!
Always Flush First!
Follow Your KPI Followers!
• @Hubspot• @JeffBullas• @TimFerriss• @ProBlogger
Sort for ACTION!
A Few Last Words
• Connect Twitter integrally across your entire digital platform
• #search #for #trending #keywords • Your industry influencers? WHO are they?• Your Schedule? WHAT is it?• Your Value? HOW do you deliver it?• Your ROI? WHERE is the Money?• EXPERIMENT & GET ACTIVE
Resources
• http://thenextweb.com/socialmedia/2014/08/15/59-free-twitter-tools/
Download the Free eBook NOW From
www.thedigitaldelusion.com/2
)1 300 681 911 * [email protected] ü www.TheDigitalDelusion.com
Join My Next Webinar Wednesday
“Linkedin Love-in” http://bit.ly/linkedin1999
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Get your own 7-Point Digital Self-Assessment
bit.ly/digitaldiscovery
What’s Next?
• Let’s Connect on Twitter @doylebuehler• Need any Tips? Please email me with ANY
questions [email protected]• Call me 0413106880
Thank Your For Attending!