Digital discovery self assessment the digital delusion 2014 04

© The Digital Delusion – www.thedigitaldelusion.com

Prepared:

April 2014

The Online Empire Project Digital Discovery Self Audit 7 Point Digital Assessment On Your Key Online Success Factors


The Digital Delusion Digital Discovery Self Audit Building Online Influence For Business Growth Prepared by: Doyle Buehler [email protected] April 2014 1 300 681 911 [email protected] www.TheDigitalDelusion.com

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7 Point Digital Assessment on your key online success factors Do you want to free your mind, Build your customer desire, and engage your audience passion online? These 7 simple steps will help you grow and create the business blueprint that you need to grow your business online. This is a short assessment of the key factors that are affecting you and your business online. Understand what you can do to actually create action, accountability and process that helps you grow your business to where you want it to be. This assessment is based on the 7-step award-winning process, and the core factors and understanding that have been predominant in helping successful businesses work better in the online environment. These factors have been previously identified within successful businesses, as they operate on a day-to-day basis. While a lot of businesses have discovered them intuitively, it was only through careful observation of what these successful businesses were doing, that they could be quantified.

“Helping entrepreneurs build an uber-competitive digital blueprint which drives to the core of their online presence and profile, to free their mind, build customer desire, and engage

their audience passion, online.”



How To Complete This Self-Audit. Give yourself a score on each of the 7 main factors “Primary Question”, from 1-10, based on your relative assessment of how you compare to where you feel you would like to be, with1 being least competitive, and 10 being most competitive. Add up your score of all of the primary questions to give yourself a quick assessment out of a possible 70 points. See below for initial scorecard assessment. Next, open up a new word document and work through and answer each of the individual supporting questions to further assess your skills and abilities in each area. The supporting questions are designed to help you create a new roadmap in terms of what you can improve or make more efficient. There is no right or wrong answer, but rather just some key areas of your digital blueprint that can help you further develop your digital ecosystem.

1. Strategy Primary Question: “I have a clear plan, blueprint or strategy that helps me understand where I am going, what I need to do, and how I define my business to my customers”. Score Yourself 1 to 10: _________ Supporting Questions

1. What are your online goals and objectives? Be specific.

2. How are you achieving these objectives? 3. What is your digital purpose? 4. What strategies do you use for engagement?


5. How do you deal with resource management - internally and externally? How much time do you spend developing your online digital ecosystem?

2. Content

Primary Question: “I know what I am going to talk about online, and when I am going to say it.” Score Yourself 1 to 10: _________ Supporting Questions

1. Do you have a content plan? What is it? 2. What are your 5 hot button issues? 3. Describe your "voice" online 4. How do you create content?

3. Social & Sharing

Primary Question: “I always have an engaged audience online.” Score Yourself 1 to 10: _________ Supporting Questions

1. Where is your customer on social media? 2. What are they doing? 3. What are your specific goals of social media?

4. Video & Visuals

Primary Question: “I am always relevant with my audience and my brand.” Score Yourself 1 to 10: _________


Supporting Questions

1. Describe your visual brand 2. What type of visuals are you currently using that

represent your brand? 3. How do people visually find you, besides text based

search? 4. What does your visual brand represent?

5. Website Alignment

Primary Question: “My customers are always loyal to my business and my offers on my website.” Score Yourself 1 to 10: _________

Supporting Questions

1. What is the purpose of your website? Leads? Sales? Information? Be specific.

2. Does it currently work with your strategy and your content?

3. What is it that you feel does not work properly, or you would like to improve.

4. Do you have a content management system? 6. Sales Funnel

Primary Question: “I have a consistent and continual source of quality leads and sales from my audience.” Score Yourself 1 to 10: _________ Supporting Questions

1. Define your sales and leads process


2. How do you currently acquire new leads and new customers?

3. How do you respond and manage your leads? 7. Advertising & Analytics

Primary Question: “My audience and prospects can easily find me online, and before my competitors.” Score Yourself 1 to 10: _________ Supporting Questions

1. How much do you spend on advertising on a monthly

basis? 2. Have you used, or are you using online advertising?

Do you consider it a success or failure at this point? 3. Do you know what is working on your website and

what doesn't? How do you make any adjustments? 4. What type of tools do you use to monitor and manage

what you do online, on a daily basis? How to assess your score of the primary digital assessment questions? Primary Question Total Score: ____/70

Total score of 1-20. Investigate ways to further develop and define your digital footprint. Are you spending enough time and resources to make it work? Do you have a clear plan that you can implement? How are you really staying competitive? Total score of 21-50. Understand that you can probably refine your digital approach to be more competitive. Some significant changes may be needed, with just a refinement of the 7 key factors. Look at investigating and investing more, in a greater


depth of detail in all of your digital programs, all your channels, and how you fit them all together. Total Score of 51-70. Fine-tune your approach, with such things as a refined sales funnel and further integration with your social channels and your content. Keep everything cohesive and coordinated to ensure that you can deliver what your customer is looking for.

Would you like your answers reviewed? If you would like your answers reviewed to help you in your digital discovery journey, please email your answers to me. There is no cost, and no obligation, and full confidentially is always delivered. Email your document to [email protected] What do you need to do next? The scores that you create here really are just "relative". They merely serve as a guideline to help focus your efforts as you build your online blueprint. They are in fact the 7 simple steps to:

Free your mind Build your customer desire

Engage your audience passion online

Visit http://www.thedigitaldelusion.com/sandwichseminar to discover some of the unique tools and techniques to master your online blueprint. As a simple “first step”, take a look at implementing the 7 simple steps into your digital journey, to help you manage and grow your business. Where you go from there is completely up to you!


Questions? Please contact me: Doyle Buehler [email protected] +61 (0) 413 106 880 1300 681 911 Australia About Doyle Buehler Doyle is an author, entrepreneur, speaker and online business strategist. From several successful start-ups and retail franchise businesses in Canada, the United States, Europe and Australia, to helping other companies succeed with their ideas and strategies, he has spent over 12 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains. His newest book, "The Digital Delusion", discusses the reality of the online industry, and what business leaders can do to get beyond the clutter, confusion and distraction of the online world. Find more information on the book here: http://www.digitaldelusion.info He now runs the world's first "anti-agency", The Digital Delusion, helping entrepreneurs and business leaders become less reliant on "guru's", and "experts", and getting rid of the bullsh*t online, by empowering and enabling them to become awesome online.


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