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Tired of the Twitter Tricks and Trolls that never actually work? Want to actually do something with Twitter so that it works not only for your business, but with your business? At the same time? Join me, Doyle Buehler, author of The Digital Delusion, as I bring you my DSchool Introductory Webinar on Twitter. For a simple, quick, 20 minute webinar, find out what you can do to quickly grow your audience and grow your leads and Return on Investment. I will show you these 3 Simple Things: The Tools you can use to double your Twitter followers in 14 days The Process to build your sales and leads based activity on Twitter The Knowledge needed to fully connect Twitter with your own digital ecosystem View the Video Here: http://webinarjam.net/webinar/go/replay/7335/baeeb5adaa/accessok/
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www.thedigitaldelusion.com
@doylebuehler
Doyle Buehler
Welcome to D-School - @Twitter
• What we’ll cover• Why Twitter & Why For Your Business?• Developing a Strategy & Making It Work• Tools & Resources
• Admin Stuff• Please type in your questions along the way• Audio/video check?• Screenshots? Yes! [Jing]
The Tools, The Process, The Knowledge
)1 300 681 911 * [email protected] ü www.TheDigitalDelusion.com
Deadly Digital
)1 300 681 911 * [email protected] ü www.TheDigitalDelusion.com
Why Twitter?•Where is Your Audience?•B2B?•B2C?
But What About Twitter?
Everyone seems to forget that Twitter is the 2nd largest social network behind Facebook…At 288 million active users, 21% of the world’s population uses Twitter every monthThey grew 44% in 2013, and get this…Twitter’s fastest growing age demographic is 55 – 64 year olds (up 79% over the previous year)
• Strategy – WHY?• What are you “about”?• What is your value (WIIFM)?• How does Twitter “fit” across your digital ecosystem?
• Content – WHAT?• Your Stories• Your Value• Conveying your value & stories• Your Customer Personas
What Are YOU Going To “TALK” About?
What Do You DO with Your Audience?
Your CONTENT Drives Your Audience
• Not all about #hashtags• Share/RT• What is YOUR Original Content?– Not all sales– Your Business Value
• Timing & Schedule– Do you have one?
Twitter Basics• Add a header image• Use #hashtags in your profile• Create Lists• Find YOUR Key Influencers & Follow Them
How to Grow you Audience?
• Reciprocity – Follow/Share/RT/Favourite• Interest Followers – Key People of Influence in
Your Industry
My Growing Results
Tools
• http://twittercounter.com/doylebuehler• http://www.tweepi.com
LOGIN!
Always Flush First!
Follow Your KPI Followers!
• @Hubspot• @JeffBullas• @TimFerriss• @ProBlogger
Sort for ACTION!
A Few Last Words
• Connect Twitter integrally across your entire digital platform
• #search #for #trending #keywords • Your industry influencers? WHO are they?• Your Schedule? WHAT is it?• Your Value? HOW do you deliver it?• Your ROI? WHERE is the Money?• EXPERIMENT & GET ACTIVE
Resources
• http://thenextweb.com/socialmedia/2014/08/15/59-free-twitter-tools/
Download the Free eBook NOW From
www.thedigitaldelusion.com/2
)1 300 681 911 * [email protected] ü www.TheDigitalDelusion.com
Join My Next Webinar Wednesday
“Linkedin Love-in” http://bit.ly/linkedin1999
D-School is Coming Soon!Stay in touch so you can be the first to get the inside track
Are Your Ready to “Click To Save The World”
Get your own 7-Point Digital Self-Assessment
bit.ly/digitaldiscovery
What’s Next?
• Let’s Connect on Twitter @doylebuehler• Need any Tips? Please email me with ANY
questions [email protected]• Call me 0413106880
Thank Your For Attending!