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www.thedigitaldelusion. com @doylebuehler Doyle Buehler

Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Business Coach, Author of The Digital Delusion

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Tired of the Twitter Tricks and Trolls that never actually work? Want to actually do something with Twitter so that it works not only for your business, but with your business? At the same time? Join me, Doyle Buehler, author of The Digital Delusion, as I bring you my DSchool Introductory Webinar on Twitter. For a simple, quick, 20 minute webinar, find out what you can do to quickly grow your audience and grow your leads and Return on Investment. I will show you these 3 Simple Things: The Tools you can use to double your Twitter followers in 14 days The Process to build your sales and leads based activity on Twitter The Knowledge needed to fully connect Twitter with your own digital ecosystem View the Video Here: http://webinarjam.net/webinar/go/replay/7335/baeeb5adaa/accessok/

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Page 1: Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Business Coach, Author of The Digital Delusion

www.thedigitaldelusion.com

@doylebuehler

Doyle Buehler

Page 2: Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Business Coach, Author of The Digital Delusion

Welcome to D-School - @Twitter

• What we’ll cover• Why Twitter & Why For Your Business?• Developing a Strategy & Making It Work• Tools & Resources

• Admin Stuff• Please type in your questions along the way• Audio/video check?• Screenshots? Yes! [Jing]

The Tools, The Process, The Knowledge

Page 3: Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Business Coach, Author of The Digital Delusion
Page 4: Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Business Coach, Author of The Digital Delusion

)1 300 681 911 * [email protected] ü www.TheDigitalDelusion.com

Page 5: Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Business Coach, Author of The Digital Delusion

Deadly Digital

)1 300 681 911 * [email protected] ü www.TheDigitalDelusion.com

Page 6: Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Business Coach, Author of The Digital Delusion

Why Twitter?•Where is Your Audience?•B2B?•B2C?

But What About Twitter?

Everyone seems to forget that Twitter is the 2nd largest social network behind Facebook…At 288 million active users, 21% of the world’s population uses Twitter every monthThey grew 44% in 2013, and get this…Twitter’s fastest growing age demographic is 55 – 64 year olds (up 79% over the previous year)

Page 7: Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Business Coach, Author of The Digital Delusion

• Strategy – WHY?• What are you “about”?• What is your value (WIIFM)?• How does Twitter “fit” across your digital ecosystem?

• Content – WHAT?• Your Stories• Your Value• Conveying your value & stories• Your Customer Personas

Page 8: Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Business Coach, Author of The Digital Delusion

What Are YOU Going To “TALK” About?

Page 9: Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Business Coach, Author of The Digital Delusion

What Do You DO with Your Audience?

Page 10: Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Business Coach, Author of The Digital Delusion

Your CONTENT Drives Your Audience

• Not all about #hashtags• Share/RT• What is YOUR Original Content?– Not all sales– Your Business Value

• Timing & Schedule– Do you have one?

Page 11: Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Business Coach, Author of The Digital Delusion

Twitter Basics• Add a header image• Use #hashtags in your profile• Create Lists• Find YOUR Key Influencers & Follow Them

Page 12: Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Business Coach, Author of The Digital Delusion

How to Grow you Audience?

• Reciprocity – Follow/Share/RT/Favourite• Interest Followers – Key People of Influence in

Your Industry

Page 13: Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Business Coach, Author of The Digital Delusion
Page 14: Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Business Coach, Author of The Digital Delusion

My Growing Results

Page 15: Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Business Coach, Author of The Digital Delusion

Tools

• http://twittercounter.com/doylebuehler• http://www.tweepi.com

Page 16: Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Business Coach, Author of The Digital Delusion

LOGIN!

Page 17: Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Business Coach, Author of The Digital Delusion

Always Flush First!

Page 18: Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Business Coach, Author of The Digital Delusion

Follow Your KPI Followers!

• @Hubspot• @JeffBullas• @TimFerriss• @ProBlogger

Page 19: Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Business Coach, Author of The Digital Delusion

Sort for ACTION!

Page 20: Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Business Coach, Author of The Digital Delusion
Page 21: Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Business Coach, Author of The Digital Delusion

A Few Last Words

• Connect Twitter integrally across your entire digital platform

• #search #for #trending #keywords • Your industry influencers? WHO are they?• Your Schedule? WHAT is it?• Your Value? HOW do you deliver it?• Your ROI? WHERE is the Money?• EXPERIMENT & GET ACTIVE

Page 22: Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Business Coach, Author of The Digital Delusion

Resources

• http://thenextweb.com/socialmedia/2014/08/15/59-free-twitter-tools/

Page 23: Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Business Coach, Author of The Digital Delusion

Download the Free eBook NOW From

www.thedigitaldelusion.com/2

)1 300 681 911 * [email protected] ü www.TheDigitalDelusion.com

Page 24: Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Business Coach, Author of The Digital Delusion

Join My Next Webinar Wednesday

“Linkedin Love-in” http://bit.ly/linkedin1999

D-School is Coming Soon!Stay in touch so you can be the first to get the inside track

Page 25: Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Business Coach, Author of The Digital Delusion

Are Your Ready to “Click To Save The World”

Get your own 7-Point Digital Self-Assessment

bit.ly/digitaldiscovery

Page 26: Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Business Coach, Author of The Digital Delusion

What’s Next?

• Let’s Connect on Twitter @doylebuehler• Need any Tips? Please email me with ANY

questions [email protected]• Call me 0413106880

Thank Your For Attending!