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7 Social Media Sales Success Secrets
Presented by Wes Schaeffer
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The Art Of The Close
Once upon a time…
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The Art Of The Close
…a man had for sale goodcornwoodboardspigs
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He also had better…chairsknives
crucibleschurch organs
The Art Of The Close
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He built his house in the woods…and found a broad, hard-
beaten road to it.
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The Essayist & Poet
Free prize to whomever can tell me who wrote that…
Ralph Waldo Emerson
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The Salesman, the Ad-Writer
Bigger prize to whomever can tell me who made that story famous…
Elbert Hubbard
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Elbert’s Emerson quote
“If a man can write a better book, preach a better sermon, or make a better mousetrap than his neighbor, though he build his house in the woods, the world will make a beaten path to his door.”
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The Carefully-Crafted Myth
It took a “better quote” to bring the “better mousetrap” myth to life.
WRITTEN 28 YEARS
AFTER EMERSON’S
DEATH!
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Hubbard Painted a Better Picture
Book Sermon
Mousetrap To his door
Tangible Concrete Desirable
benefit
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Rodin Sculpted A Better Picture
Ever sat on a stone in the nude and put your elbow on your opposite knee to “think better?”
PLEASE LET
ME GET OFF
THIS ROCK!!!
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Tell It Better
Rodin & Hubbard told the truth better to make
their point. Print & clay were their
mediums.
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Why “Do” Social Media?
Social Media is a medium to get your point across…and make the sale.
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The Art Of The Close:
7 Social Media Sales Success
“Secrets”
Here Come The 7…
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Why Market If You Don’t Have Something To Sell?
1) Get Comfortable With “Sales”
Can
I eat social shares?
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What word springs to mind when I say the word
“salesman”?
1) The Problem With “Sales”
PUSHY
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What is Selling, really?
3
“Sell” Comes from the Norwegian word “selje” or “selye,” which means “to
serve.”
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What is Selling?
Selling according to The Sales Whisperer®…
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What is Selling?
Selling is a calling. Serving is its purpose.
Questioning is the process. A sale may be the solution.
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2) Get Comfortable With Money
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What is Money?
Store of value Convenient medium of exchange
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What is Money?
Your bank account is a direct reflection of the good (or bad) choices you have made.
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Money
Charge according to the value you provide Get paid up front Create residual income
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Money
Raise your prices Start with doubling Then add a “0”
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3) Choose Who To Lose
Magnets attract as much as they repel
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Choose Who To Lose
Anyone ambivalent about Rush Limbaugh or Howard Stern?
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4) P.P.P.P.P.
P.P.P.P.P. - Prior Planning Prevents Poor Performance
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P.P.P.P.P.
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5) D.D.D.D.D.D.
Daily Discipline Done Diligently Determines Destiny
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You don’t do 24 hours of exercise on Jan 1st and are done for the year.
D.D.D.D.D.D.
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Anything worth doing is worth
doing POORLY until you master
it.
D.D.D.D.D.D.
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Get started.
You can’t steer a
parked car.
D.D.D.D.D.D.
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People buy from those they know,
like, & trust. Trust takes time
to build.
D.D.D.D.D.D.
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“If you're not great at email,
you have no business doing
social.”
6) Build On The Land You Own
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You only own your website and your email/CRM database. Move your fans and followers into your database as quickly and completely as possible.
Build On The Land You Own
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Segment your list Send relevant messages Send timely messages
7) Vegetarians Don’t Want Steak Coupons
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Segment Or Turn Dollars Into Cents
Get two copies of this planning
PDF: Text “SALES” to 96000.
• Filled In Like This
• Blank To Create Your Own
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Free PBL PDFs
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Bonus #8) Stay The Course
Time is the price for mastery.
Excellence is the reward.
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Questions?
Ask and ye shall receive. (P.S. 78.2% of statistics are
made up on the spot.)
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Acknowledgements
• “Farmer” by Theodor Hensolt, Street Photographer - https://flic.kr/p/oBXnzZ
• “Marbleworks_O6Y7166” by Bjorn Granberg - https://flic.kr/p/7VJjTh
• “031” by sii_side - https://flic.kr/p/r1BMgB
• “£Stretcher and the tale of the stolen mousetrap” by Ninian Reid
• "The Thinker, Rodin" by AndrewHorne (talk). Original uploader was AndrewHorne at en.wikipedia - Transferred from
en.wikipedia; transferred to Commons by User:Kafuffle using CommonsHelper.(Original text : I (AndrewHorne (talk)) created
this work entirely by myself.). Licensed under Public Domain via Wikimedia Commons - http://commons.wikimedia.org/wiki/
File:The_Thinker,_Rodin.jpg#mediaviewer/File:The_Thinker,_Rodin.jpg
• “June 2008” by Ramberto Cumagun - https://flic.kr/p/53i21v
• “Social Media Cloud by Techndu” by Mark Kens - https://flic.kr/p/dyxsH5
• “Tom eating the entire staff buffet at work xD” by Rob Ellis - https://flic.kr/p/b1gUox
• “puppy” by Lisa L Wiedmeier - https://flic.kr/p/dryiNa
• “Excuse me, waiter, there seems to be a rabbit in my salad” by Carly Lesser & Art Drauglis - https://flic.kr/p/4VvU3h
• “So this is where we are” by Thomas Frost Jensen - https://flic.kr/p/fuSS5s
• “Money Girl” by Tax Credits - https://flic.kr/p/cEJ54Q
• “barter” by irina slutsky - https://flic.kr/p/5t9Kge
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Acknowledgements
• “Injured Piggy Bank With Crutches” by Ken Teegardin - https://flic.kr/p/ahtNwe
• “Big Magnet @ The Bridge PAI” by Bob Mical - https://flic.kr/p/i7Puee
• “Howard Stern” by Bill Norton - https://flic.kr/p/bXUAsm
• “Rush Limbaugh” by Gage Skidmore - https://flic.kr/p/7EQ2oK
• CrossfitPaleoDietFitnessClasses - https://flic.kr/p/dvb6MK
• “things that moved” by emdot - https://flic.kr/p/2xKG6
• “Droste Clock” by Jlhopgood - https://flic.kr/p/bmtXPg
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The Art Of The Close
I will contradict myself at least once on every slide. The opposite of a fact is falsehood, but the opposite of one profound truth may very well be another profound truth. Niels Bohr Danish physicist who made foundational contributions to understanding atomic structure and quantum theory, for which he received the Nobel Prize in Physics in 1922