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Presentation to Silicon Halton on February 11, 2014 by Donna Papacosta of Trafalgar Communications. Explains some of the key steps to producing a podcast.
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Secrets to podcast success
Silicon Halton Meetup #52February 11, 2014
@donnapapacosta
Simple definition of podcasting: Internet radio showSECRETS TO PODCAST SUCCESS
Difference between any old audio and a podcast:Podcast is serial; you can subscribe.
SECRETS TO PODCAST SUCCESS
Podcasts – part of your content marketingSECRETS TO PODCAST SUCCESS
Why podcasts for content marketing?
Why podcasts for content marketing?• Portable, time-shifted
Why podcasts for content marketing?• Portable, time-shifted
• Human touch of audio; in your ears
Why podcasts for content marketing?• Portable, time-shifted
• Human touch of audio; in your ears
• Multimedia grabs people
Why podcasts for content marketing?• Portable, time-shifted
• Human touch of audio; in your ears
• Multimedia grabs people
• Complements text and other communications
It’s NOT just about technology and gear.
SECRETS TO PODCAST SUCCESS
Yet good sound and editing matter.SECRETS TO PODCAST SUCCESS
Microphone tips
Microphone tips
• Know your settings
Microphone tips
• Know your settings
• Use a pop filter when possible
Microphone tips
• Know your settings
• Use a pop filter when possible
• Find sweet spot (distance and placement)
Microphone tips
• Know your settings
• Use a pop filter when possible
• Find sweet spot (distance and placement)
• Experiment before you record
Microphone tips
• Know your settings
• Use a pop filter when possible
• Find sweet spot (distance and placement)
• Experiment before you record
• Turn off all alerts, noises, ambient noise when possible
Quick recommendations
Quick recommendations
• Audio editing: Audacity or Adobe Audition (Mac and PC) or Garage Band (Mac only)
Quick recommendations
• Audio editing: Audacity or Adobe Audition (Mac and PC) or Garage Band (Mac only)
• Microphone: Audio-Technica ATR2100 or Blue Yeti USB
Quick recommendations
• Audio editing: Audacity or Adobe Audition (Mac and PC) or Garage Band (Mac only)
• Microphone: Audio-Technica ATR2100 or Blue Yeti USB
• Recording Skype calls: Call Recorder (Mac) or Pamela (PC)
Lots of options in the iOS world
Lots of options in the iOS world
• Record on your iPhone
Lots of options in the iOS world
• Record on your iPhone
• Try the iRig microphone
Lots of options in the iOS world
• Record on your iPhone
• Try the iRig microphone
• iTalk, SoundCloud
Lots of options in the iOS world
• Record on your iPhone
• Try the iRig microphone
• iTalk, SoundCloud
• And many more
Don’t rely totally on a script.
SECRETS TO PODCAST SUCCESS
Remember this is audio! Give guideposts.
SECRETS TO PODCAST SUCCESS
Listener has no visual cues
Listener has no visual cues
• Communicate for the ear, not the eye
Listener has no visual cues
• Communicate for the ear, not the eye
• Use simple language; start with a hook
Listener has no visual cues
• Communicate for the ear, not the eye
• Use simple language; start with a hook
• Give auditory guideposts (Let’s talk about three things… First…”)
Listener has no visual cues
• Communicate for the ear, not the eye
• Use simple language; start with a hook
• Give auditory guideposts (Let’s talk about three things… First…”)
• Avoid lots of numbers
Listener has no visual cues
• Communicate for the ear, not the eye
• Use simple language; start with a hook
• Give auditory guideposts (Let’s talk about three things… First…”)
• Avoid lots of numbers
• Do a recap at the end
Search engines hate audio.
SECRETS TO PODCAST SUCCESS
Search engines hate audio.So write show notes!SECRETS TO PODCAST SUCCESS
Typical workflow
Typical workflow
• Plan episode, including guests; write outline
Typical workflow
• Plan episode, including guests; write outline
• Record and edit
Typical workflow
• Plan episode, including guests; write outline
• Record and edit
• Mix in music, if using
Typical workflow
• Plan episode, including guests; write outline
• Record and edit
• Mix in music, if using
• Save as MP3; upload file (with ID3 tags) to Libsyn or other host
Typical workflow
• Plan episode, including guests; write outline
• Record and edit
• Mix in music, if using
• Save as MP3; upload file (with ID3 tags) to Libsyn or other host
• Publish podcast as part of a blog post (use PowerPress plugin on WordPress)
Typical workflow
• Plan episode, including guests; write outline
• Record and edit
• Mix in music, if using
• Save as MP3; upload file (with ID3 tags) to Libsyn or other host
• Publish podcast as part of a blog post (use PowerPress plugin on WordPress)
• Share the podcast via social media
Consider the podcaster’s secret weapons.
SECRETS TO PODCAST SUCCESS
Choose a meaningful name and cover art.SECRETS TO PODCAST SUCCESS
Building your audience is not a sprint.SECRETS TO PODCAST SUCCESS
Get help when you need it!SECRETS TO PODCAST SUCCESS
Top tech podcasts ...
Please keep in touch
Donna [email protected]
Sign up for newsletter of tips and tricks at trafcom.com
@donnapapacosta
