Campaign Proposal Product: The campaign is for British Heart Foundation to help people fight through heart dieses.
Target Audience:The target audience is aimed at anyone who has a heart problem being from the age of 12 and over.
Campaign Message:Coronary heart disease is the UK's single biggest killer they are leading the fight against it.My campaign is to help people fight through Heart dieses and not to be scared about it. And if anyone notices to ask for help until it is too late.Launch Date:
Schedule of Advertisements:
Location of Advertisements:Shopping MarketsSuper-StoresCollegesUniversity’sPubsGame MagazinesFitness MagazinesCeleb Magazines
Legal and Ethical Issues:Copyright gives the creators of certain kinds of material rights to control ways their material can be used. These rights start as soon as the material is recorded in writing or in any other way. There is no official registration system. The rights cover:• Copying• Adapting• Distributing• Communicating to the public by electronic transmission (including by broadcasting and in an on demand service);• Renting or lending copies to the public• Performing in publicIn many cases, the author will also have the right to be identified on their works and to object if their work is distorted or mutilated.
Discrimination The unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, or sex.
Obscenity lawAn obscenity is any statement or act which strongly offends the prevalent morality of the time. It is derived from the Latin obscene a cognate of the Ancient Greek root scene, because some potentially offensive content, such as murder or sex, was depicted offstage in classical drama
TrademarksA symbol, word, or words legally registered or established by use as representing a company or product.
Official Secrets ActOfficial Secrets Act is to protect the government and the royal family and the country as a whole.
Offensive MaterialOffensive Materials) You agree not to transmit, disseminate, sell, store or host material that is unlawful, libellous, defamatory, obscene, pornographic, indecent, lewd, harassing, threatening, harmful, invasive of privacy or publicity rights, abusive, inflammatory or otherwise objectionable.
Plans for Campaign
SLOGANCoronary heart disease is the UK's single biggest killer but we are leading the fight against it!
TYPOGRAPHYI have chosen a font from ‘Dafont’ the font is called Love & Trust
IMAGES
Advert 1:Advert 2:Advert 3:
COLOUR SCHEMEI have chosen bright colours for my scheme of colours like Red, Yellow, Orange, Light Blue and Green
LOGO
Sketches of my Advertisements
1.
2. 3.
Production PlanDATE OF PHOTOSHOOT:The date of the photo-shoot will be on the 7th of February 2014
DATES FOR PRODUCTIONThe dates for post-production will be from the 10th
of February to the 24th of February 2014
BUDGET
Item Price Web Link
HP Pavillion 500-
119ea Desktop PC
with 22xi Full HD
21.5" IPS LED
Monitor
£519 http://www.pcworld.co.uk/gbuk/deskt
op-pc-monitors/desktop-pcs/desktop-
pcs/hp-pavillion-500-119ea-desktop-
pc-with-22xi-full-hd-21-5-ips-led-
monitor-21802447-pdt.html
CANON EOS 5D
Mark III DSLR
Camera with 24-
105 mm
Telephoto Zoom
Lens
£2,975 http://www.pcworld.co.uk/gbuk/came
ras-camcorders/digital-cameras/dslr-
cameras/canon-eos-5d-mark-iii-dslr-
camera-with-24-105-mm-telephoto-
zoom-lens-12848013-pdt.html
ADOBE
Photoshop CS6
Extended for
Windows
£899 http://www.pcworld.co.uk/gbuk/softw
are-gaming-
books/software/creativity/photo-
video-editing/adobe-photoshop-cs6-
extended-for-windows-21430766-
pdt.html
CANON Speedlight 600EX-RT Flashgun
£469 http://www.pcworld.co.uk/gbuk/cameras-
camcorders/accessories/flashguns/canon-speedlite-600ex-rt-flashgun-
19254796-pdt.html
Total: 4,862
My Risk Assesment