Mood Board

Idea 1 –Healthy eating

Idea 1 My first idea is to campaign about Healthy eating. This is due to my research that I have carried out, & what answers I had received. Basing my products on Healthy eating, I can manipulate the issue to my own ideas. As the subject as huge & commonly used for multiple reasons, I can use ideas from existing campaigns & products to create my own.

I can use colours which represent healthy foods & healthy activities to colour code my products. Using colours such as greens, blues, yellows, reds & shades of white, I can make my products be vibrant & stand out. Using bright colours allows my audience to recognise that what is being shown is good for them. The campaign style I would use is based on true facts, which would allow me to inform my audience. Using small quotes & facts would allow for more facts to be included within this campaign. Images would be used to support this campaign, but I would make sure that the campaign is a shock factor towards my audience. Giving such an impact towards them would mean that my campaign can be successful by changing their minds on certain things like food choices.

I would emphasise on how certain things are good for you, & what you need to have each day to maintain being healthy. This would include from activities, to foods, & snacks. Showing how all of these affect our body & how it is good for us would allow the audience to gain an insight on the matter. I would avoid using dark colours like black and dark reds/oranges, would mean I can keep the campaign in a ‘positive’ nature, which would be more appealing towards my audience. This will also help when trying to get the point across to other people from different age ranges.

Idea 2 –Unhealthy eating

Idea 2 My second idea would be the opposite of my first idea. Deciding to campaign about Unhealthy Eating, & how negatively this can impact our bodies, would allow a different approach towards my audience. If I was to base my campaign on Unhealthy Eating & the impacts, I would have to approach from a different angle than Healthy eating. This is due to how the topics are different in most ways.

I would be able to use a campaign style similar to my first idea, using more facts & quotes rather than anything else, but adding images to support those facts. I would focus on using facts which are shocking but true, about multiple different food types like meats & such. This would allow me to create a starting point for the campaign, which could then look at different types of foods which can be classed as substitutes for the original foods, and how they are just as bad. I would focus on using dull, dark colours to create a negative impact due to the matter. This means I would focus on using dark colours such as dark blues, greens, reds, oranges, browns & blacks. This would help create a negative impact on my audience with the chosen matter, which would then help support getting the information across.

I would emphasise on what things are bad for you, & how they can ruin lives. This means adding facts about fatal injuries caused by bad foods, what can be including in some foods which is harmful to the body & why this can happen. Keeping the campaign in a ‘negative’ field, would allow me to emphasise the points better as it would make the campaign more dramatic, as most bad things are usually considered to include dark colours.

Idea 3 –Impacts of Drinking Alcohol & Smoking

Idea 3 My third idea would be to campaign about stopping to drink alcohol & smoking. As these are very popular habits that some people have, & my research shows my audience also do these activities, It would be a strong campaign to work on. I could tackle this matter in a positive way, or a negative way, depending on how much information I can get.

This campaign would be very strong to work with as there has been many campaigns in the past & continue to this date which are trying to tackle these problems. This means I would be able to gain access to lots of data & research to create my own campaign & products. Tackling this campaign positively would mean I have to manipulate the campaign so that what the audience would say are only positive impacts. This means using success stories & using resources of what can help & what information is there to help them. If I was to tackle this campaign in a negative way, I would have to use brute force & show the audiences proper facts & images which show how badly these things can affect the body, What issues they can raise & why they do this. This would also allow me to try convince people to rethink about their addictions towards these issues. I would have to use a range of mixed colours to create a bigger impact.