Campaign Proposal Product: The campaign is for British Heart Foundation to help people fight through heart dieses.

Target Audience:The target audience is aimed at anyone who has a heart problem being from the age of 12 and over.

Campaign Message:Coronary heart disease is the UK's single biggest killer they are leading the fight against it.My campaign is to help people fight through Heart dieses and not to be scared about it. And if anyone notices to ask for help until it is too late.Launch Date:

Schedule of Advertisements:

Location of Advertisements:Shopping MarketsSuper-StoresCollegesUniversity’sPubsGame MagazinesFitness MagazinesCeleb Magazines

Legal and Ethical Issues:Copyright gives the creators of certain kinds of material rights to control ways their material can be used. These rights start as soon as the material is recorded in writing or in any other way. There is no official registration system. The rights cover:• Copying• Adapting• Distributing• Communicating to the public by electronic transmission (including by broadcasting and in an on demand service);• Renting or lending copies to the public• Performing in publicIn many cases, the author will also have the right to be identified on their works and to object if their work is distorted or mutilated.

Discrimination The unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, or sex.

Obscenity lawAn obscenity is any statement or act which strongly offends the prevalent morality of the time. It is derived from the Latin obscene a cognate of the Ancient Greek root scene, because some potentially offensive content, such as murder or sex, was depicted offstage in classical drama

TrademarksA symbol, word, or words legally registered or established by use as representing a company or product.

Official Secrets ActOfficial Secrets Act is to protect the government and the royal family and the country as a whole.

Offensive MaterialOffensive Materials) You agree not to transmit, disseminate, sell, store or host material that is unlawful, libellous, defamatory, obscene, pornographic, indecent, lewd, harassing, threatening, harmful, invasive of privacy or publicity rights, abusive, inflammatory or otherwise objectionable.

Plans for Campaign

SLOGANCoronary heart disease is the UK's single biggest killer but we are leading the fight against it!

TYPOGRAPHYI have chosen a font from ‘Dafont’ the font is called Love & Trust

IMAGES

Advert 1:Advert 2:Advert 3:

COLOUR SCHEMEI have chosen bright colours for my scheme of colours like Red, Yellow, Orange, Light Blue and Green

LOGO

Sketches of my Advertisements

1.

2. 3.

Production PlanDATE OF PHOTOSHOOT:The date of the photo-shoot will be on the 7th of February 2014

DATES FOR PRODUCTIONThe dates for post-production will be from the 10th

of February to the 24th of February 2014

BUDGET

Item Price Web Link

HP Pavillion 500-

119ea Desktop PC

with 22xi Full HD

21.5" IPS LED

Monitor

£519 http://www.pcworld.co.uk/gbuk/deskt

op-pc-monitors/desktop-pcs/desktop-

pcs/hp-pavillion-500-119ea-desktop-

pc-with-22xi-full-hd-21-5-ips-led-

monitor-21802447-pdt.html

CANON EOS 5D

Mark III DSLR

Camera with 24-

105 mm

Telephoto Zoom

Lens

£2,975 http://www.pcworld.co.uk/gbuk/came

ras-camcorders/digital-cameras/dslr-

cameras/canon-eos-5d-mark-iii-dslr-

camera-with-24-105-mm-telephoto-

zoom-lens-12848013-pdt.html

ADOBE

Photoshop CS6

Extended for

Windows

£899 http://www.pcworld.co.uk/gbuk/softw

are-gaming-

books/software/creativity/photo-

video-editing/adobe-photoshop-cs6-

extended-for-windows-21430766-

pdt.html

CANON Speedlight 600EX-RT Flashgun

£469 http://www.pcworld.co.uk/gbuk/cameras-

camcorders/accessories/flashguns/canon-speedlite-600ex-rt-flashgun-

19254796-pdt.html

Total: 4,862

My Risk Assesment