Top Questions – Social Media1. How do I get started using social media marketing?

2. How do I consistently create content that’s compelling and engaging?

3. How do I measure the effect of social marketing on my business?

4. How do I integrate and manage all of my social media marketing activities?

5. How do I improve customer engagement with social media?

6. How do I master the use of specific social media platforms?

7. How do I effectively find my target audience with social media?

8. What are the trends in social media marketing?

When Was Social Media Created?

• 1979 Usernet Systems were created• 1994 ‘Social Media Spaces’ was used• 1997 AOL introduced Social Media

– mashup of technology and communication

• 1999 SocialMedia.com was created

continues to grow…

now, social media universe is expanding

Social Media Business Plan

• 5 Easy Steps

1. Set a Review Schedule

2. Set the Business Objectives

3. Set Specific Concrete Steps

4. Match Tasks to Skillset

5. Develop Useful Metrics

Hierarchy of Social Marketing

Benefits of Social Media Marketing

* Source: Social Media Examiner 2012

Getting Started…Using Social Media Make it easy and non-threatening for your

audience to participate. Write share-worthy content. Acknowledge and recognize your

audience Integrate all of your marketing efforts. Don’t try to keep up with the Jones’.

Blog/Posting Topics

• Uniqueness of specific floor plan• Highlight a specific sub-contractor• Builder community contribution• Decorating tips from designer• Highlight any awards• Tax credit updates• Buyer testimonial• New homeowner tips• Positive housing market news• Personal hobby of employee

Measuring…SuccessMeasuring…

• Shares or Retweets per Page View• Page vies aren’t the real number.

• Comments Per Page View• Track Results from Inquires• Analyze & Create Report Results

Social Media Outsourcing

* Source: Social Media Examiner 2012

Be Consistent with Your Brand

• Use original content• Don’t use stock photos to represent you• Use same logo layout for all mediums• Know your audience

Share Inspiration

The ROI of Social Media• Define through tools like; Google Analytics• Timing is EVERYTHING• Is it too late to get started?• It’s not a FAD. • Set Time-Limits for yourself. • Make changes along the way.

Your New 20 Minute Schedule

• 5 Minutes – Check Twitter for chatter• 5 Minutes - Scan Blog Alerts for important

articles• 5 Minutes – Filter and Flag relevant

industry-related LinkedIn questions• 3 Minutes – Login to Houzz.com and scan

for questions on your portfolio • 2 Minutes – Login to Facebook to scan

your wall and comments

* Source: Social Media Examiner 2012