Social Media Conversations for the Marketplace

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<p> 1. Relationship Marketing and ROI for Businesses &amp; Organizations 2. Engaging the Conversation Whether you like it or notwhether you know it or nota conversation is taking place behind your back! 3. Challenges to Effective Relationship Marketing The Paradox of the Gift Economy The Loss of Control The Lack of a Comprehensive Plan The Inability to Track Return on Investment A mis-understanding of the world of Social Capital 4. Whats the Whuffie? To succeed in this Web 2.0 world, you have to turn conventional wisdom on its head and become a social capitalist. A social capitalist is as ravenous as corporate titans like John D. Rockefeller and Bill Gates for success, but the coin of the realm is different . People are on social networks to connect and build relationships . Relationships and connections over time lead to TRUST, which is the key to capital formation. Quote from the book The Whuffie Factor by Tara Hunt 5. The Paradox of the Gift Economy. 6. 7. GAME PLAN! 8. 9. Example of Jonathan Coultons music 10. Its the Network Stupid! 11. 12. A Lesson in the Politics of Social Capital 13. For Maximizing Social Media Relationships 14. RE-Defining the Nature of Success! 15. Strive to Change the Nature of the SeaNot the Direction of the waves *Share Ideas *Collaborate *Encourage *Reward Vision *Mentor Leaders *Do Good 16. Thank You for Participating Sources for this presentation include: The Whuffie Factor by Tara Hunt Free, the Future of a Radical Price by Chris Anderson The Groundswell by Charlene Li &amp; Josh Bernoff </p>