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Regardless of your experience with social media marketing, there's something for everyone. If you're a beginner this session will define time commitments and educate you on the benefits and tools that your peers are using to successfully drive their business. If you're a power user we'll cover the gleaming question of what type of social media marketing should you focus on and how you should measure those successes. Lastly we'll talk about new technology and outlets that help you streamline your content to your intended audience…the consumer.
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Top Questions – Social Media1. How do I get started using social media marketing?
2. How do I consistently create content that’s compelling and engaging?
3. How do I measure the effect of social marketing on my business?
4. How do I integrate and manage all of my social media marketing activities?
5. How do I improve customer engagement with social media?
6. How do I master the use of specific social media platforms?
7. How do I effectively find my target audience with social media?
8. What are the trends in social media marketing?
When Was Social Media Created?
• 1979 Usernet Systems were created• 1994 ‘Social Media Spaces’ was used• 1997 AOL introduced Social Media
– mashup of technology and communication
• 1999 SocialMedia.com was created
continues to grow…
now, social media universe is expanding
Social Media Business Plan
• 5 Easy Steps
1. Set a Review Schedule
2. Set the Business Objectives
3. Set Specific Concrete Steps
4. Match Tasks to Skillset
5. Develop Useful Metrics
Hierarchy of Social Marketing
Benefits of Social Media Marketing
* Source: Social Media Examiner 2012
Getting Started…Using Social Media Make it easy and non-threatening for your
audience to participate. Write share-worthy content. Acknowledge and recognize your
audience Integrate all of your marketing efforts. Don’t try to keep up with the Jones’.
Blog/Posting Topics
• Uniqueness of specific floor plan• Highlight a specific sub-contractor• Builder community contribution• Decorating tips from designer• Highlight any awards• Tax credit updates• Buyer testimonial• New homeowner tips• Positive housing market news• Personal hobby of employee
Measuring…SuccessMeasuring…
• Shares or Retweets per Page View• Page vies aren’t the real number.
• Comments Per Page View• Track Results from Inquires• Analyze & Create Report Results
Social Media Outsourcing
* Source: Social Media Examiner 2012
Be Consistent with Your Brand
• Use original content• Don’t use stock photos to represent you• Use same logo layout for all mediums• Know your audience
Share Inspiration
The ROI of Social Media• Define through tools like; Google Analytics• Timing is EVERYTHING• Is it too late to get started?• It’s not a FAD. • Set Time-Limits for yourself. • Make changes along the way.
Your New 20 Minute Schedule
• 5 Minutes – Check Twitter for chatter• 5 Minutes - Scan Blog Alerts for important
articles• 5 Minutes – Filter and Flag relevant
industry-related LinkedIn questions• 3 Minutes – Login to Houzz.com and scan
for questions on your portfolio • 2 Minutes – Login to Facebook to scan
your wall and comments
* Source: Social Media Examiner 2012
